Why Marketing Should Own Sales “Content” Enablement
Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.
Democratize Content Creation Without Giving Up Control
Marketing is not the only one contributing content. But opening the content gates for everyone can lead to quality issues. There is a middle ground. 😀
Uncover Why Sales Enablement Industry is Expected to Grow to a $5 Billion Industry
Have you ever wondered what you could buy with five billion dollars? A pro sports team or two, your own island, perhaps a castle, or
How to Build Brand Trust with Content Marketing
gaining and keeping customer trust is a multi-dimensional nurturing approach that, when done well, delivers untold benefits. This article discusses how to build brand trust with content marketing.
Five Steps to a Successful Sales Enablement Strategy
To drive efficiencies and improve win rates, companies are prioritizing sales enablement function. Here are the five steps to implement a successful strategy.
How Growing Businesses Can Tackle Sales Enablement
Sales Enablement is not only a big company need. In fact, growing businesses have much more to lose if they don’t get enablement right. Learn how growing businesses can tackle enablement.
5 Sales Content Adoption Metrics to Measure Enablement ROI
As a B2B marketer, you play a critical role in the success of your company’s sales enablement program. Measuring content adoption provides critical insights to
Does sales know what is published on company’s website?
You likely have a ton of content published on your website to generate leads. But your sales team has no idea about the content and that is a missed opportunity.
5 Benefits from Consolidating Access to Trusted Content
Businesses of all sizes are investing more time, resources, and money into content than ever before. According to this 2017 study, most successful B2B marketers
Simplifying Competitive Analysis to Drive Sales
Companies should invest in actionable competitive information because they think it is expensive and time-consuming. But it need not be.
What is your product marketing’s “release to sales” process?
Release a new product? Make sure you have buttoned-down release to sales process to maximize revenue.
A Cloud Storage App Is Not A Content Portal
Companies start using cloud storage apps to arm sales with relevant content. But, very soon they realize it is not a scalable solution.
A Content Catalog Can Help Re-Branding Process
Re-branding exercises are chaotic and inefficient. Involve multiple steps – Auditing content, refreshing assets, communicating to sales. A content catalog can help.
