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WHY MARKETING SHOULD
OWN SALES CONTENT
ENABLEMENT
Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.
Combining Content and Learning Enablement with Enablix
For sales reps, learning shouldn’t feel like another part-time job. For many reps, taking instructor-created curriculums just feels like a waste of time due to
Ask An Expert: Angela Sun On Creating Effective One Pagers
One pagers can be a great selling tool, but what does it take to make an effective one pager? What even is a one pager?
Webinar Recap: Content Library Refresh to Raise Adoption
Why don’t reps use the content library? Countless statistics show that over half of reps find content libraries difficult to navigate and the content difficult
Sending Product Marketing Newsletters to the Sales Team with Enablix Broadcasts
How do you share content with your sales team? Product marketing and sales enablement teams spend a lot of time putting together content for the
User Corner: Customer Enablement with Enablix
In this edition: A CSM uses Enablix’s content and learning capabilities to manage the full customer lifecycle and go from close to upsell. Hey, it’s
Enablix Releases Partner Enablement Platform
Enablix for Partners provides the toolset for organizations to increase channel revenue and scale partnership programs by giving their partners access to everything they need
Running Agile Product Marketing or Sales Enablement Teams – An Overview
Product marketing and sales enablement teams play a crucial role in the success of a product or service. They are responsible for creating, communicating and
Increase Partner and Channel Revenue with Enablix Partner Portals
As the conversation shifts less from enabling inside sales teams to enabling the entire revenue team, there’s been a recent focus on growing revenue through
Enablix for Sales Kick Offs: January Office Hours Recap
It’s the new year, which means traffic is back, new years’ resolutions are in the air, and everyone is planning their Sales Kick Off (SKO)
Webinar Recap: December Office Hours
Last week, Nick Ziech-Lopez and I sat down with a handful of our users for our inaugural Enablix Office Hours – a chance to hear
Creating Personalized Experiences at Scale with Enablix Custom Microsites
Let’s be honest for a second Any feature you give to sales reps is only as good as it is easy to use. You can
Ask An Expert: Timmy Hendrickson On Effective Sales Enablement Change Management
Misalignment and confusion are the biggest barriers when it comes to adoption of change in a sales enablement organization. – but how do you manage
Enablix Creates Real-Time Content Recommendations for Sales Reps in Newest Release
The newly-released content recommendation engine uses relevant user and deal info to lead reps to the most relevant content for each prospect, available directly within
Global Pre-Sales Team Creates And Manages Thousands of Reference Proposals With Enablix
What happens when you need to scale the number of proposals your pre-sales team submits, but your tech stack can’t handle it? Read more to
Nailing the Moments That Matter: Enablix Intelligent Content Recommendations
Are you expecting your reps to memorize ALL your sales and marketing content? It may sound crazy, but if you’re constantly updating reps on new
What’s The Difference? Revenue Enablement vs Sales Enablement
Recently, many in the industry have taken to calling many standard sales enablement approaches by a new name: revenue enablement. In fact, many are seeing
Unlock the Power of your Gong Call Recordings with the Enablix + Gong Integration
Picture this: One of your AE’s is trying to close a deal with a big prospect. They understand the prospects’ needs and feel like a
Raise Sales Enablement Adoption With a Soft Launch
Question: How much is a revenue enablement tool worth if no one uses it? Answer: Not much. Sales rep adoption is critical for an enablement
Ask an Expert: Daniel Palay on Creating Value with a Brand Advocacy Program
So much of marketing happens organically, through conversations and recommendations. But, is it possible to use this as part of your marketing strategy by creating
Fact or Fiction: Implementing a Revenue Enablement Platform
Nearly every Sales Enablement and Product Marketing team would benefit from having a revenue enablement platform. Here’s the problem: If you don’t have a solid
Enablix Upgrades CRM Integrations with Account-Based Analytics Insights
Enablix gives sales and marketing teams insight into how prospect accounts engage with sales content in new release Enablix, the sales content enablement solution for
User Corner: Enablix Analytics for Content Marketing
In this edition: A content marketer uses Enablix’s sales content analytics to understand how marketing collateral is being used between the website and in sales
Accelerate and Expand your Sales Pipeline with Account Based Engagement Analytics
It’s the beginning of the quarter and you’re in a sales pipeline review. How do you know which deals are going to close by the
Ask an Expert: Mitchell Comstock on Effectively Measuring Sales Confidence
One of Product Marketing’s chief responsibilities is to arm your sales staff with the content and knowledge they need to be successful. But with so
Beyond Titles and Tags: Introducing Deep Search
Picture this: You’re looking for a presentation you gave to a prospect in EMEA (or was it APAC?) a few months ago. You don’t quite
Sales Engagement Is Having a Moment: Takeaways From Salesloft’s Partner Day Spring 2022
A few weeks ago, Salesloft held their Spring ‘22 Partner Day in Atlanta, GA, where we got together with some of our fellow Salesloft partners
Webinar Recap: Building a Better Sales Playbook
Got Playbooks? At Enablix, we talk daily with marketers and sales enablers about ways they prep their sales team for success – and lately we’re
