Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.
Marketing is not the only one contributing content. But opening the content gates for everyone can lead to quality issues. There is a middle ground. 😀
Have you ever wondered what you could buy with five billion dollars? A pro sports team or two, your own island, perhaps a castle, or
gaining and keeping customer trust is a multi-dimensional nurturing approach that, when done well, delivers untold benefits. This article discusses how to build brand trust with content marketing.
To drive efficiencies and improve win rates, companies are prioritizing sales enablement function. Here are the five steps to implement a successful strategy.
Sales Enablement is not only a big company need. In fact, growing businesses have much more to lose if they don’t get enablement right. Learn how growing businesses can tackle enablement.
As a B2B marketer, you play a critical role in the success of your company’s sales enablement program. Measuring content adoption provides critical insights to
You likely have a ton of content published on your website to generate leads. But your sales team has no idea about the content and that is a missed opportunity.
Businesses of all sizes are investing more time, resources, and money into content than ever before. According to this 2017 study, most successful B2B marketers
Companies should invest in actionable competitive information because they think it is expensive and time-consuming. But it need not be.
Release a new product? Make sure you have buttoned-down release to sales process to maximize revenue.
Companies start using cloud storage apps to arm sales with relevant content. But, very soon they realize it is not a scalable solution.
Re-branding exercises are chaotic and inefficient. Involve multiple steps – Auditing content, refreshing assets, communicating to sales. A content catalog can help.