WHY MARKETING SHOULD
OWN SALES CONTENT
Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.
Re-branding exercises are chaotic and inefficient. Involve multiple steps – Auditing content, refreshing assets, communicating to sales. A content catalog can help.
Growing companies start with “we don’t have content to warrant sales enablement investment.” How are companies selling if they don’t have content?
Sales Kickoffs are ultra-important. Organizations spend a ton of resources and money on Sales Kickoffs every year. Not only do companies have their entire sales
CRM is a sales reps primary app. Therefore it is natural to start storing sales collateral in the CRM tool. Though, that is a mistake.