Meet Ryan Couch, CMO of Fishtech Group, a data-driven cybersecurity solutions provider.
In this video, Ryan shares his view on the importance of enabling sales with the right content to grow revenue. And how listening to sales reps enables valuable conversations between the reps and customers.
In Ryan’s words, “We want to make sure that our sales team is enabled to understand what are the central points of value that our customers are looking for.”
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Fishtech Group Customer Story
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With content guesswork taken out of the equation, reps are able to respond faster to customer inquiries and have higher confidence about the collateral they
