WHY MARKETING SHOULD
OWN SALES CONTENT
Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.
5 Benefits from Consolidating Access to Trusted Content
Businesses of all sizes are investing more time, resources, and money into content than ever before. According to this 2017 study, most successful B2B marketers
Simplifying Competitive Analysis to Drive Sales
Companies should invest in actionable competitive information because they think it is expensive and time-consuming. But it need not be.
What is your product marketing’s “release to sales” process?
Release a new product? Make sure you have buttoned-down release to sales process to maximize revenue.
A Cloud Storage App Is Not A Content Portal
Companies start using cloud storage apps to arm sales with relevant content. But, very soon they realize it is not a scalable solution.
A Content Catalog Can Help Re-Branding Process
Re-branding exercises are chaotic and inefficient. Involve multiple steps – Auditing content, refreshing assets, communicating to sales. A content catalog can help.
The 80/20 Rule of Enabling Sales With Content
Growing companies start with “we don’t have content to warrant sales enablement investment.” How are companies selling if they don’t have content?
Sales Kickoff – An Opportunity To Up Your Content
Sales Kickoffs are ultra-important. Organizations spend a ton of resources and money on Sales Kickoffs every year. Not only do companies have their entire sales
Why Storing Sales Content Inside CRM Does Not Pay Off?
CRM is a sales reps primary app. Therefore it is natural to start storing sales collateral in the CRM tool. Though, that is a mistake.