Why Customer Microsites Can Be a Waste of Time, and What You Should Be Focusing on Instead
Most modern CS organizations that have invested in customer enablement do so through personalized microsites, or landing pages for each customer that contain all the customer-facing content that is relevant to them. And, to be honest, it makes a lot of sense – they hold all of the content that’s relevant to them in one […]
Measuring Customer Enablement: The 4 metrics your CE Program should own
As an emerging industry, Customer Enablement as we know it today is pretty… vague. Not that that’s a bad thing, but the current state of customer enablement basically boils down to ‘making your customer more successful’. And don’t take our word for it – here are just a few of the latest definitions floating around […]
Webinar Highlights: Perfecting the Playbook and Creating Sales Plays
Why are playbooks so difficult? If you’ve ever struggled with creating sales plays or playbooks, you’re not alone. Turns out this issue might not be so much about how to make playbooks, but more about struggling to understand what they are. The term playbook can mean a lot of different things, so how do you […]
Webinar Recap: Content Library Refresh to Raise Adoption
Why don’t reps use the content library? Countless statistics show that over half of reps find content libraries difficult to navigate and the content difficult to use. But, product marketing and sales enablement teams spend a lot of time putting together content for the sales team, so what’s the problem? Traditional folder systems and unmanaged […]
Running Agile Product Marketing or Sales Enablement Teams – An Overview
Product marketing and sales enablement teams play a crucial role in the success of a product or service. They are responsible for creating, communicating and delivering the value proposition of a product to target audiences, as well as equipping sales teams with the information and resources they need to effectively sell it. However, many product […]
Creating Personalized Experiences at Scale with Enablix Custom Microsites
Let’s be honest for a second Any feature you give to sales reps is only as good as it is easy to use. You can build the most powerful capabilities in the world, but if it takes hours out of the day to use, it’s not going to get adoption. Enablix’s microsite builder was created […]
Global Pre-Sales Team Creates And Manages Thousands of Reference Proposals With Enablix
What happens when you need to scale the number of proposals your pre-sales team submits, but your tech stack can’t handle it? Read more to find out how a recent Enablix customer was able to ditch their folder system and respond to more RFP’s faster. Problem: Too many proposals, always starting from scratch Let’s set […]
What’s The Difference? Revenue Enablement vs Sales Enablement
Recently, many in the industry have taken to calling many standard sales enablement approaches by a new name: revenue enablement. In fact, many are seeing revenue enablement as a cure-all that will help with stale enablement patterns that haven’t been working: Gartner has gone as far as to say that revenue enablement is “the solution […]
Raise Sales Enablement Adoption With a Soft Launch
Question: How much is a revenue enablement tool worth if no one uses it? Answer: Not much. Sales rep adoption is critical for an enablement tool to succeed, but many Sales Enablement Managers think that simply putting a tool in front of them will get buy-in from the team. Realistically, teams need a more measured […]
Fact or Fiction: Implementing a Revenue Enablement Platform
Nearly every Sales Enablement and Product Marketing team would benefit from having a revenue enablement platform. Here’s the problem: If you don’t have a solid plan for implementing the tool, buying a revenue enablement platform is going to end up costing a ton of time and effort and, ultimately, no one is going to use […]
