Got Playbooks? At Enablix, we talk daily with marketers and sales enablers about ways they prep their sales team for success – and lately we’re seeing a common denominator: sales playbooks. Whether it’s created by marketing/SE for sales or generated by the sales reps themselves, it seems that most teams are creating custom sales playbooks […]
We can all agree: The whole point of a content enablement platform is to make your content accessible to end users as quickly and simply as possible. But what do you do when finding your content gets complicated? Content discovery can sometimes feel like a chore for users with complex content needs – but not […]
In this edition: A sales rep utilizes Enablix’s CRM integrations to share better content and educate the buyer. Hey everyone, it’s Travis from Enablix. This week, instead of focusing on how I use the Enablix platform itself to educate prospects, I want to talk about the sales ecosystem I use, and how Enablix fits in. […]
In this edition: An account executive uses Enablix in sales outreach to raise engagement As an AE, one of the more difficult parts of my job is sending content to leads and not being sure if or how they’re opening, interacting, or engaging with what i’m sending. As an AE at Enablix, however, this becomes […]
How do you get off the lead gen hamster wheel? It’s 2021, and many marketers still find themselves racing to hit MQL metrics and create enough leads to satisfy sales and leadership each month. And while a lead gen strategy may work for some, in the world of the ‘dark funnel’ of content, a pure […]
It’s here: the Product Marketing Alliance has released their 2021 Sales Enablement Landscape Report. The second annual report is the result of surveying hundreds of product marketing leaders on everything enablement, such as: Who owns sales enablement? How much of the product marketing role is focused on sales enablement? Is product marketing responsible for creating […]
In this edition: How to update and customize a content page for a meeting follow up. Recently, I experienced a common use case: I had a great sales meeting and I wanted to follow up with some answers and additional content. I knew I wanted to create a content page, but there were three important things […]
Building a Revenue Enablement Program From Scratch: The 6 Step Guide to Your First Month [With Downloadable Checklist]
f you’ve recently taken a role in sales or revenue enablement, this tactical step-by-step checklist is the key to guiding your first few weeks.
Learn about these seven content assets that help sales reps to enable buyers and get them engaged.
Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win deals. Many organizations use content to generate leads and drive interest in their offerings. And, the use of content does not stop there. Once an opportunity is identified and prospects […]