Webinar Recap: Content Library Refresh to Raise Adoption
Why don’t reps use the content library? Countless statistics show that over half of reps find content libraries difficult to navigate and the content difficult to use. But, product marketing and sales enablement teams spend a lot of time putting together content for the sales team, so what’s the problem? Traditional folder systems and unmanaged […]
Running Agile Product Marketing or Sales Enablement Teams – An Overview
Product marketing and sales enablement teams play a crucial role in the success of a product or service. They are responsible for creating, communicating and delivering the value proposition of a product to target audiences, as well as equipping sales teams with the information and resources they need to effectively sell it. However, many product […]
Creating Personalized Experiences at Scale with Enablix Custom Microsites
Let’s be honest for a second Any feature you give to sales reps is only as good as it is easy to use. You can build the most powerful capabilities in the world, but if it takes hours out of the day to use, it’s not going to get adoption. Enablix’s microsite builder was created […]
Global Pre-Sales Team Creates And Manages Thousands of Reference Proposals With Enablix
What happens when you need to scale the number of proposals your pre-sales team submits, but your tech stack can’t handle it? Read more to find out how a recent Enablix customer was able to ditch their folder system and respond to more RFP’s faster. Problem: Too many proposals, always starting from scratch Let’s set […]
What’s The Difference? Revenue Enablement vs Sales Enablement
Recently, many in the industry have taken to calling many standard sales enablement approaches by a new name: revenue enablement. In fact, many are seeing revenue enablement as a cure-all that will help with stale enablement patterns that haven’t been working: Gartner has gone as far as to say that revenue enablement is “the solution […]
Raise Sales Enablement Adoption With a Soft Launch
Question: How much is a revenue enablement tool worth if no one uses it? Answer: Not much. Sales rep adoption is critical for an enablement tool to succeed, but many Sales Enablement Managers think that simply putting a tool in front of them will get buy-in from the team. Realistically, teams need a more measured […]
Fact or Fiction: Implementing a Revenue Enablement Platform
Nearly every Sales Enablement and Product Marketing team would benefit from having a revenue enablement platform. Here’s the problem: If you don’t have a solid plan for implementing the tool, buying a revenue enablement platform is going to end up costing a ton of time and effort and, ultimately, no one is going to use […]
Webinar Recap: Building a Better Sales Playbook
Got Playbooks? At Enablix, we talk daily with marketers and sales enablers about ways they prep their sales team for success – and lately we’re seeing a common denominator: sales playbooks. Whether it’s created by marketing/SE for sales or generated by the sales reps themselves, it seems that most teams are creating custom sales playbooks […]
Turn your homepage into a content launch pad with Enablix Saved Searches
We can all agree: The whole point of a content enablement platform is to make your content accessible to end users as quickly and simply as possible. But what do you do when finding your content gets complicated? Content discovery can sometimes feel like a chore for users with complex content needs – but not […]
User Corner: Better Prospecting with CRM Integrations
In this edition: A sales rep utilizes Enablix’s CRM integrations to share better content and educate the buyer. Hey everyone, it’s Travis from Enablix. This week, instead of focusing on how I use the Enablix platform itself to educate prospects, I want to talk about the sales ecosystem I use, and how Enablix fits in. […]
