Webinar Recap: Building a Better Sales Playbook

Sales playbooks powered by content

Got Playbooks? At Enablix, we talk daily with marketers and sales enablers about ways they prep their sales team for success – and lately we’re seeing a common denominator: sales playbooks. Whether it’s created by marketing/SE for sales or generated by the sales reps themselves, it seems that most teams are creating custom sales playbooks […]

Turn your homepage into a content launch pad with Enablix Saved Searches

Enablix Saved Searches turn your homepage into a launchpad

We can all agree: The whole point of a content enablement platform is to make your content accessible to end users as quickly and simply as possible. But what do you do when finding your content gets complicated? Content discovery can sometimes feel like a chore for users with complex content needs – but not […]

User Corner: Better Prospecting with CRM Integrations

CRM Integration charts for enablix

In this edition: A sales rep utilizes Enablix’s CRM integrations to share better content and educate the buyer. Hey everyone, it’s Travis from Enablix. This week, instead of focusing on how I use the Enablix platform itself to educate prospects, I want to talk about  the sales ecosystem I use, and how Enablix fits in. […]

User Corner: Enablix For Sales Outreach

Enablix for Sales Outreach

In this edition: An account executive uses Enablix in sales outreach to raise engagement As an AE, one of the more difficult parts of my job is sending content to leads and not being sure if or how they’re opening, interacting, or engaging with what i’m sending. As an AE at Enablix, however, this becomes […]

Webinar Recap: Break Free of Lead Gen Shackles

Go from lead gen to demand gen

How do you get off the lead gen hamster wheel? It’s 2021, and many marketers still find themselves racing to hit MQL metrics and create enough leads to satisfy sales and leadership each month. And while a lead gen strategy may work for some, in the world of the ‘dark funnel’ of content, a pure […]

Takeaways From PMA’s 2021 Sales Enablement Landscape Report

2021 Sales Enablement Landscape Report, Sponsored by Enablix

It’s here: the Product Marketing Alliance has released their 2021 Sales Enablement Landscape Report. The second annual report is the result of surveying hundreds of product marketing leaders on everything enablement, such as: Who owns sales enablement? How much of the product marketing role is focused on sales enablement? Is product marketing responsible for creating […]

User Corner: Personalizing a Content Page After a Meeting

In this edition: How to update and customize a content page for a meeting follow up. Recently, I experienced a common use case: I had a great sales meeting and I wanted to follow up with some answers and additional content.  I knew I wanted to create a content page, but there were three important things […]

6 Scenarios When Reps Need Content Outside A Sales Opportunity

sales rep needs the right content

Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win deals. Many organizations use content to generate leads and drive interest in their offerings. And, the use of content does not stop there. Once an opportunity is identified and prospects […]