content enablement is getting more and more attention as sales teams are staying mobile and need better access to information to make the sale.
A Sales Enablement tool delivers value – but only if marketers and enablers drive adoption and prospect engagement.
As a B2B marketer, you play a critical role in the success of your company’s sales enablement program. Measuring content adoption provides critical insights to understand how your content is performing, what is working well, and what needs to be improved. In the infographic below, you’ll find five sales content adoption metrics that help you […]