an Enablix Podcast

WHY CAN'T SALES AND MARKETING TEAMS GET ON THE SAME PAGE?

On MIND THE GAP, host Nick Ziech-Lopez speaks with leaders in Sales, Marketing, Product Marketing, and Sales Enablement to understand why revenue teams get out of alignment, and how to close the gap in between them.

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LATEST EPISODES

Tom Lloyd

The Survival Guide to Marketing in a Scale Up
When asked to do more with less resources, how do you handle it?
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Felix Krueger

How to Nail the Content Communication Workflow
How do you walk the line between under-communicating and over-communicating?
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Andrew Gray

Going Beyond Enablement, to Empowerment
Is it easy to break into sales enablement from sales?
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Jawahar Kanjilal

Understanding Sales Readiness
How do you know when your sales rep is truly sales-ready?
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Shashi Bellamkonda

Understanding Embedded Marketing at Scale
Can marketing be a center of excellence for the entire company?
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Felix Krueger

What's Strategic Sales Enablement?
Where's the line between sales and sales enablement?
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rory woodrbidge

Can product differentiation be based on message, and not capabilities?
To gain product differentiation, should you be telling a different story?
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JASON MYERS

Can lead gen and demand gen coexist?
Can you create AND capture demand at the same time?
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EMIL MLADENOV

What role does marketing play in revenue generation?
How do you create purpose-driven marketing content?
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WILL DEVLIN

How do you bridge the gap between just two people?
Small sales and marketing teams are destined to grow apart over time. Or are they?
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Erik Mansur

Transitioning from Using a Product to Marketing It
Can you love a product so much that you... market it?
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Gaurav Harode

Keeping the Library Fresh and the Importance of a Quality Workflow
Once you create a solid content library... how do you keep it from falling apart?
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Jonathan Tavella

Scaling Content Through the Sales Team
Can you really 10x your content production using the sales team?
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Anand Patel

Prioritizing PMM Tasks at a Growing Startup
When you're the Head of PMM, how do you prioritize what has to get done?
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Alessandra Colaci

What's Sales and Marketing Alignment for PLG companies?
PLG marketing teams don't really need to create that much 'sales' content... right?
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Phillip Brougham

How can Product Marketers Be "Experts at Everything" If They're New?
The sales team can be a PMM's best friend - but it's a tricky relationship to navigate.
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ERIN SARRIS

How do you provide compelling sales content to your team?
Is it really fair to have sales enablement managers creating your sales content?
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Kristina Libby

Marketing and Understanding AI-driven Software
How do you effectively market and sell products that are so complex that most people can’t understand how they work?
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NELSON GILLIAT

What do you do when the traditional playbook doesn't work like it used to?
What do you do when the traditional playbook doesn’t work like it used to?
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BE PART OF THE SHOW

We`re always looking to talk to sales and marketing professionals that have something to say.