Why Marketing Should Own Sales Content Enablement

sales content enablement

Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.

What Is Sales Enablement

sales enablement

Sales enablement makes life easy for sales and marketing professionals. This guide will help you to understand the various nuances of sales enablement.

A 90 Day Content Enablement Story

90 Day Enablement Story

We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities. However, when it comes to content enablement, it can be difficult to justify the spend. Therefore, on launching a content enablement program, marketers and sales enablers want to demonstrate quick wins to […]