WHY MARKETING SHOULD
OWN SALES CONTENT
Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.
A few weeks ago, Salesloft held their Spring ‘22 Partner Day in Atlanta, GA, where we got together with some of our fellow Salesloft partners
Got Playbooks? At Enablix, we talk daily with marketers and sales enablers about ways they prep their sales team for success – and lately we’re
Every product marketer knows that a new product release isn’t over once the product is delivered – it’s just beginning. Every organization’s Go-To-Market (GTM) strategy
So, after watching all of the crypto ads at the Super Bowl last week, I started to wonder more about how real this web3 thing
What do you do when you can’t get to the customer? A frequent issue we see marketers dealing with is the inability to talk to
Does your tech play well with others? Whether you’re looking for new sales enablement software or trying to maximize the use of your existing platform,
How do you know you have the right product messaging? We’ve all been there – you’re rolling out a new product and it’s time to
How Should Product Marketing and Demand Gen work together? It’s no secret that product marketing sits between a lot of teams – sales, marketing, CS,
We can all agree: The whole point of a content enablement platform is to make your content accessible to end users as quickly and simply
When joining a new company as an incoming PMM, what are the ‘PMM Questions’ to ask? Taking a PMM position at a new company is
In this edition: A sales rep utilizes Enablix’s CRM integrations to share better content and educate the buyer. Hey everyone, it’s Travis from Enablix. This
In this edition: An account executive uses Enablix in sales outreach to raise engagement As an AE, one of the more difficult parts of my
How do you get off the lead gen hamster wheel? It’s 2021, and many marketers still find themselves racing to hit MQL metrics and create
Enablix Simplifies Content Enablement and Saves Marketers Time with Automated Content Quality Checks
Can too much sales and marketing content be a bad thing? The issue marketing admins that establish a content library face doesn’t have to do
In 2019, the show Tidying Up launched on Netflix, featuring organization consultant Marie Kondo going to various filthy people’s houses and having them throw their
It’s here: the Product Marketing Alliance has released their 2021 Sales Enablement Landscape Report. The second annual report is the result of surveying hundreds of
Let’s talk about you. We have a bad habit in the Enablix blog of always writing about ourselves. So let’s take this opportunity today to
Nick and Jason talk about “Is the MQL still relevant”. The B2B sales process used to be simple. Unfortunately, today’s buyers expect more.
Many Organizations are either realizing the need for or are unhappy with, their current Sales Enablement platform. Does your company use sales enablement software?
In this edition: How to update and customize a content page for a meeting follow up. Recently, I experienced a common use case: I had a
Sales enablement adoption, while important, can also be measured in multiple ways. Let’s take a look at a few of the features within the Enablix Insights Portal.
Building a Revenue Enablement Program From Scratch: The 6 Step Guide to Your First Month [With Downloadable Checklist]
f you’ve recently taken a role in sales or revenue enablement, this tactical step-by-step checklist is the key to guiding your first few weeks.
At Enablix, we’ve been tackling the problem of sales quickly finding relevant content for years with our differentiated contextual search platform.
content enablement is getting more and more attention as sales teams are staying mobile and need better access to information to make the sale.
Use Content Pages to Nail the First Meeting Follow Up and Create a Better Buying Experience [With Examples]
Content Pages are standalone web pages that sales reps and marketers alike can easily create, personalize, and share with prospects.
Here is our list of overrated sales enablement strategies that just won’t go away. We’ve even provided a few suggestions for what to do instead.
Let’s face it: Everyone wants access to new tools, but no one has the time or energy to learn new platforms. This is especially true
Learning management systems (LMS) and Content Management Systems (CMS) are crucial for content and learning needs of many organizations.
A Sales Enablement tool delivers value – but only if marketers and enablers drive adoption and prospect engagement.
Channel Marketing is a process to leverage different channels to promote and sell your products or services through different types of partnerships with vendors.
Field marketing is a sub-branch of marketing that lets professionals market products to their targeted prospects through the distribution of marketing materials.
Marketing quotes can give you a boost when you are down in the dumps, they can be thought-provoking, funny, in your face, too-realistic and inspirational.
Market Penetration Strategy is used to enable higher market share and dominate an existing market or a vertical. Learn to dominate any industry with this strategy.
Sales enablement makes life easy for sales and marketing professionals. This guide will help you to understand the various nuances of sales enablement.
Learn how to use online forms to gain valuable customer insights, effective buyer enablement, and know more about your customer’s pain points.
Learn about these seven content assets that help sales reps to enable buyers and get them engaged.
Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win
It’s difficult to manage sales content. Get free SharePoint templates to manage the sales content easily.
We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities. However, when
Maintaining content on Google Drive can be a mess. Get free google docs template that can help you to organize your sales content and save time.
Enablix has released Microsoft Outlook Add-On to help enable sales and centralize the content.
Where are your sales reps conversing with their buyers? If it is Gmail, then that is where they will need access to the relevant content.
Learn about the five best practices for successful sales communication and improve your chances of closing your deals.
Business is tough and marketing is even tougher. Here are five reasons to help you understand why you need a sales enablement structure.
We are always in a rush to name content assets. Following these simple tips when naming will help discovery and readability.
Sales enablement is about arming reps with both external-facing and internal-facing content. A single process is needed to enable reps with all their content needs.
Marketing is not the only one contributing content. But opening the content gates for everyone can lead to quality issues. There is a middle ground. 😀
Have you ever wondered what you could buy with five billion dollars? A pro sports team or two, your own island, perhaps a castle, or