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Enablix Blog


enable sales, drive success

Free Template: Content Enablement With Sharepoint

Free Template: Content Enablement With Sharepoint

Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership…

admin_enablix August 1, 2019
A 90 Day Content Enablement Story

A 90 Day Content Enablement Story

We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities.…

admin_enablix July 30, 2019
Free Template: Content Enablement With Google Drive

Free Template: Content Enablement With Google Drive

Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership…

admin_enablix July 23, 2019
MS Outlook Add-On to Help Reps Improve Buyer Conversations

MS Outlook Add-On to Help Reps Improve Buyer Conversations

When enabling sales with content, having a central content repository is a great start. As we discussed in this post, a centralized app drives marketing and sales…

admin_enablix July 15, 2019
Gmail Add-On to Help Reps Improve Buyer Conversations

Gmail Add-On to Help Reps Improve Buyer Conversations

When enabling sales with content, having a central content repository is a great start. As we discussed in this post, a centralized app drives marketing and sales…

admin_enablix June 18, 2019
Five Practices For Successful Sales Communication

Five Practices For Successful Sales Communication

It’s no secret that sales & marketing alignment can help an organization close more deals faster. Additionally, poor alignment can substantially increase the…

admin_enablix June 13, 2019
Five Reasons Your Business Needs a Sales Enablement Structure

Five Reasons Your Business Needs a Sales Enablement Structure

Digital is the new normal. And this new normal is rapidly impacting the buying and selling process in today’s increasingly digital marketplace. Gone are the days…

admin_enablix May 9, 2019
6 Naming Tips for Sales Content

6 Naming Tips for Sales Content

A naming convention is a way to consistently identify your content using standard rules. A standard naming convention makes it easier to find and quickly identify…

admin_enablix April 29, 2019
Best Practices For Enabling Sales Teams With Confidential Content

Best Practices For Enabling Sales Teams With Confidential Content

As part of your sales enablement duties, you are responsible for enabling sales with a variety of content assets through the sales process. Organizations are churning…

admin_enablix April 22, 2019
Democratize Content Creation Without Giving Up Control

Democratize Content Creation Without Giving Up Control

Content is important in today's marketing and sales efforts. And marketing is already taking care of the top of the funnel content to drive inbound leads, leverage…

admin_enablix April 16, 2019
Uncover Why Sales Enablement Industry is Expected to Grow to a $5 Billion Industry

Uncover Why Sales Enablement Industry is Expected to Grow to a $5 Billion Industry

Have you ever wondered what you could buy with five billion dollars? A pro sports team or two, your own island, perhaps a castle, or maybe even the White House.…

admin_enablix April 9, 2019
How to Build Brand Trust with Content Marketing

How to Build Brand Trust with Content Marketing

Fostering a trusting relationship with your prospects and building on the trust gained during the purchasing journey may be one of the most important aspects of…

admin_enablix April 2, 2019
Five Steps to a Successful Sales Enablement Strategy

Five Steps to a Successful Sales Enablement Strategy

It’s the end of the day and your most successful sales rep needs the latest competitive information to counter claims made by one of your rivals. After spending…

admin_enablix March 26, 2019
How Growing Businesses Can Tackle Sales Enablement

How Growing Businesses Can Tackle Sales Enablement

The decision has been made; this is the year your company is going to crush the competition. Although your reps have made great strides in closing more deals, siloed…

admin_enablix March 20, 2019
5 Sales Content Adoption Metrics to Measure Enablement ROI

5 Sales Content Adoption Metrics to Measure Enablement ROI

As a B2B marketer, you play a critical role in the success of your company's sales enablement program. Measuring content adoption provides critical insights to understand…

admin_enablix March 15, 2019
Does sales know what is published on company's website?

Does sales know what is published on company's website?

Organizations, big and small, are putting a lot of marketing content on their website. With the continued success of inbound marketing and to build mindshare among…

admin_enablix January 30, 2019
5 Benefits from Consolidating Access to Trusted Content

5 Benefits from Consolidating Access to Trusted Content

Businesses of all sizes are investing more time, resources, and money into content than ever before. According to this 2017 study, most successful B2B marketers…

admin_enablix October 1, 2018
Simplifying Competitive Analysis to Drive Sales

Simplifying Competitive Analysis to Drive Sales

Competition is healthy. Having competitors is a strong validation of your target market. It is an important dimension of your go to market strategy. However, competition…

admin_enablix September 8, 2018
What is your product marketing's  "release to sales" process?

What is your product marketing's "release to sales" process?

New products and major revisions to existing products are always exciting. Without a doubt, they are an important milestone for your company. So it is natural that…

admin_enablix August 17, 2018
A Cloud Storage App Is Not A Content Portal

A Cloud Storage App Is Not A Content Portal

With the advent of cloud storage applications, organizations increasingly use them as storage systems for all their digital assets. Google Drive, Dropbox, OneDrive,…

admin_enablix July 13, 2018
A Content Catalog Can Help Re-Branding Process

A Content Catalog Can Help Re-Branding Process

In today's ever-changing digital marketplace, rebranding is an inevitable milestone for most companies. Digitization is on the rise, new and agile competitors are…

admin_enablix June 20, 2018
The 80/20 Rule of Enabling Sales With Content

The 80/20 Rule of Enabling Sales With Content

The 80/20 rule (also known as the Pareto's Principle) states that, for many events, 80% of the effects come from 20% of the causes. To give an example, research…

admin_enablix June 6, 2018
Sales Kickoff - An Opportunity To Up Your Content

Sales Kickoff - An Opportunity To Up Your Content

Sales Kickoffs are ultra-important. Organizations spend a ton of resources and money on Sales Kickoffs every year. Not only do companies have their entire sales…

admin_enablix April 4, 2018
Why Storing Sales Content Inside CRM Does Not Pay Off?

Why Storing Sales Content Inside CRM Does Not Pay Off?

If you are like any marketer, you are always hounded by your sales colleagues for latest collateral and intelligence that they can use in the field. In today's…

admin_enablix March 12, 2018