Why Marketing Should Own Sales “Content” Enablement
Sales Enablement is a broad discipline that covers several different use cases and processes. Sales content management, sales training, coaching, sales process…
Using Online Questionnaires For Effective Buyer Enablement
Everyone talks about putting yourselves in the buyer’s shoes and speaking to their pain points. In today’s digitally connected world where your buyer can…
7 Content Assets For Reps To Enable Buyers
Does this sound familiar? You have a buyer that is interested in your offering but hasn’t committed. You have a buyer who is looking at different…
6 Scenarios When Reps Need Content Outside A Sales Opportunity
Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win deals.…
Free Template: Content Enablement With Sharepoint
Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership…
A 90 Day Content Enablement Story
We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities.…
Free Template: Content Enablement With Google Drive
Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership…
MS Outlook Add-On to Help Reps Improve Buyer Conversations
When enabling sales with content, having a central content repository is a great start. As we discussed in this post, a centralized app drives marketing and sales…
Gmail Add-On to Help Reps Improve Buyer Conversations
When enabling sales with content, having a central content repository is a great start. As we discussed in this post, a centralized app drives marketing and sales…
Five Practices For Successful Sales Communication
It’s no secret that sales & marketing alignment can help an organization close more deals faster. Additionally, poor alignment can substantially increase the…
Five Reasons Your Business Needs a Sales Enablement Structure
Digital is the new normal. And this new normal is rapidly impacting the buying and selling process in today’s increasingly digital marketplace. Gone are the days…
6 Naming Tips for Sales Content
A naming convention is a way to consistently identify your content using standard rules. A standard naming convention makes it easier to find and quickly identify…
Best Practices For Enabling Sales Teams With Confidential Content
As part of your sales enablement duties, you are responsible for enabling sales with a variety of content assets through the sales process. Organizations are churning…
Democratize Content Creation Without Giving Up Control
Content is important in today's marketing and sales efforts. And marketing is already taking care of the top of the funnel content to drive inbound leads, leverage…
Uncover Why Sales Enablement Industry is Expected to Grow to a $5 Billion Industry
Have you ever wondered what you could buy with five billion dollars? A pro sports team or two, your own island, perhaps a castle, or maybe even the White House.…
How to Build Brand Trust with Content Marketing
Fostering a trusting relationship with your prospects and building on the trust gained during the purchasing journey may be one of the most important aspects of…
Five Steps to a Successful Sales Enablement Strategy
It’s the end of the day and your most successful sales rep needs the latest competitive information to counter claims made by one of your rivals. After spending…
How Growing Businesses Can Tackle Sales Enablement
The decision has been made; this is the year your company is going to crush the competition. Although your reps have made great strides in closing more deals, siloed…
5 Sales Content Adoption Metrics to Measure Enablement ROI
As a B2B marketer, you play a critical role in the success of your company's sales enablement program. Measuring content adoption provides critical insights to understand…
Does sales know what is published on company's website?
Organizations, big and small, are putting a lot of marketing content on their website. With the continued success of inbound marketing and to build mindshare among…
5 Benefits from Consolidating Access to Trusted Content
Businesses of all sizes are investing more time, resources, and money into content than ever before. According to this 2017 study, most successful B2B marketers…
Simplifying Competitive Analysis to Drive Sales
Competition is healthy. Having competitors is a strong validation of your target market. It is an important dimension of your go to market strategy. However, competition…
What is your product marketing's "release to sales" process?
New products and major revisions to existing products are always exciting. Without a doubt, they are an important milestone for your company. So it is natural that…
A Cloud Storage App Is Not A Content Portal
With the advent of cloud storage applications, organizations increasingly use them as storage systems for all their digital assets. Google Drive, Dropbox, OneDrive,…
A Content Catalog Can Help Re-Branding Process
In today's ever-changing digital marketplace, rebranding is an inevitable milestone for most companies. Digitization is on the rise, new and agile competitors are…
The 80/20 Rule of Enabling Sales With Content
The 80/20 rule (also known as the Pareto's Principle) states that, for many events, 80% of the effects come from 20% of the causes. To give an example, research…
Sales Kickoff - An Opportunity To Up Your Content
Sales Kickoffs are ultra-important. Organizations spend a ton of resources and money on Sales Kickoffs every year. Not only do companies have their entire sales…
Why Storing Sales Content Inside CRM Does Not Pay Off?
If you are like any marketer, you are always hounded by your sales colleagues for latest collateral and intelligence that they can use in the field. In today's…