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WHY MARKETING SHOULD
OWN SALES CONTENT
ENABLEMENT
Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.
Build vs Buy: 4 Considerations When choosing a customer portal
Pop quiz: Where do your customers go when they need something? If you’re like 90% of B2B Customer Success teams, the answer probably is: it
Best Practices: How to Run a Digital Review Campaign
In the fast-paced digital landscape of B2B commerce, the importance of digital reviews cannot be overstated. Platforms like G2 and Trustpilot have become the virtual
Generative AI for Sales Enablement: Boom or Bust?
Generative AI has been all the rage, and people are starting to talk more about its specific applications to sales enablement. Let’s dig in on
Supporting MEDDIC/MEDDPICC and other Sales Methodologies in Enablix
At Enablix, we’re strong believers that your enablement platform should speak the same language that reps do. From the way that internal and external content
Mastering A Consultative Approach As A Low-Touch CS Team
A question we’ve been seeing lately: How can you get low-touch CS teams to be more consultative without scaling team members? A consultative CS motion
User Corner: Streamlined POCs that Win Deals with Enablix Engagement Hubs
In this edition: AE’s conduct Proof of Concepts, using Enablix Engagement Hubs to keep track of tasks and improve visibility. A few weeks ago Enablix
Enablix Partner Paddle allows AI Founders to build and scale with Paddle AI Launchpad
It may sound odd, but one of the most rewarding parts of being at Enablix has nothing to do with sales or customer enablement. No,
Why Customer Microsites Can Be a Waste of Time, and What You Should Be Focusing on Instead
Most modern CS organizations that have invested in customer enablement do so through personalized microsites, or landing pages for each customer that contain all the
Ask An Expert: Meghan Telkamp on Successfully Transitioning Customers from High-Touch to Low-Touch Support
As companies scale and customer success teams shift, treating every customer to the highest level of support, often isn’t possible anymore. But, how do you
Making the Most out of Mutual Action Plans – Webinar Recap
Whether you’re in sales or customer success, aligning and managing multiple stakeholders can be difficult. In this month’s edition of Enablix office hours, I sat
Enablix Recognized with Awards in TWO G2 categories for Summer 2023
What’s cooler than being awarded for 1 category? Winning 2, obviously. We’re thrilled to announce that not only did Enablix take home top awards in
Shifting from Enablement to Empowerment: Why Sales Empowerment is More Important Right Now
A few years ago, sales teams were crushing quota and nearly every SaaS company’s ARR was going crazy – leading many companies to invest heavily
Enablement On The Go: Three Ways to Utilize the Enablix Mobile App
Staying connected to your prospect no longer requires a computer. There are so many reasons we have to step away from our desks throughout the
3 Ways to Streamline Project Management with Enablix Mutual Action Plans
For technical enterprise sales that involve dozens of stakeholders, how do you effectively align and manage everyone to successfully close the deal? Large projects like
Measuring Customer Enablement: The 4 metrics your CE Program should own
As an emerging industry, Customer Enablement as we know it today is pretty… vague. Not that that’s a bad thing, but the current state of
Create Personalized Experiences at Scale with Guided Assembly by Enablix
Creating microsites with Enablix, just got better. Sharing content with prospects using microsites is nothing new. With their ability to seamlessly share content with one
Sales Engagement and Outreach using Enablix – Webinar Recap
How do reps balance volume with content and message personalization? In this month’s edition of Enablix office hours, I sat down with Jennifer Johnson to
4 Ways to Make the Most of your Enablement Budget
Around the country, enablement budgets are being slashed and resources are being cut. A few common scenarios we’ve seen: Enablement teams losing a member and
4 Essential Components of a Customer Onboarding Template
Successful onboarding of a SaaS product is critical in getting the user buy-in and adoption that leads to retention and upsells. But it’s likely that
[eBook Preview] Enablix’s Guide to Dynamic Sales Plays and Sales Playbooks
Stuck on Playbooks? Sales playbooks have been seen as an essential sales tool for quite some time, but that status certainly hasn’t kept them from
Enablix Achieves Best Results for Mid-Market in Spring 2023 G2 Rankings
We are incredibly happy to announce that in addition to once again being named a G2 “high performer” in the Sales Enablement category, Enablix has
User Corner: Event Networking Made Easy with Enablix Microsites
In this edition: Sales and Marketing teams connect with prospects at an event faster using Enablix event microsites. Recently, Enablix attended the Sales Enablement Summit
Webinar Highlights: Perfecting the Playbook and Creating Sales Plays
Why are playbooks so difficult? If you’ve ever struggled with creating sales plays or playbooks, you’re not alone. Turns out this issue might not be
4 Takeaways from the 2023 Sales Enablement Summit in NYC
Last week, Enablix attended the Sales Enablement Summit, hosted by the Sales Enablement Collective in New York City. It was our first time sponsoring an
Why Measuring LMS Adoption Can Be Difficult + Tips To Better Measure ROI From Your LMS
Calculating direct ROI from an LMS is a nearly impossible task. On one hand, you’ve invested a lot of money into a system that you
Why Prospect Content Engagement is the Leading Indicator to a Closed Deal
How productive could a sales rep be if they knew exactly when each deal would close? Predicting how quickly a sales opportunity will close is
Ask an Expert: Andrew Gray on Creating Sales Playbooks that Win Deals
As a sales or enablement professional, there are a few different constant struggles you’re likely seeing: You want your reps to have everything they need
