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WHY MARKETING SHOULD
OWN SALES CONTENT
ENABLEMENT
Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.
Unlock the Power of your Gong Call Recordings with the Enablix + Gong Integration
Picture this: One of your AE’s is trying to close a deal with a big prospect. They understand the prospects’ needs and feel like a
Raise Sales Enablement Adoption With a Soft Launch
Question: How much is a revenue enablement tool worth if no one uses it? Answer: Not much. Sales rep adoption is critical for an enablement
Ask an Expert: Daniel Palay on Creating Value with a Brand Advocacy Program
So much of marketing happens organically, through conversations and recommendations. But, is it possible to use this as part of your marketing strategy by creating
Fact or Fiction: Implementing a Revenue Enablement Platform
Nearly every Sales Enablement and Product Marketing team would benefit from having a revenue enablement platform. Here’s the problem: If you don’t have a solid
Enablix Upgrades CRM Integrations with Account-Based Analytics Insights
Enablix gives sales and marketing teams insight into how prospect accounts engage with sales content in new release Enablix, the sales content enablement solution for
User Corner: Enablix Analytics for Content Marketing
In this edition: A content marketer uses Enablix’s sales content analytics to understand how marketing collateral is being used between the website and in sales
Accelerate and Expand your Sales Pipeline with Account Based Engagement Analytics
It’s the beginning of the quarter and you’re in a sales pipeline review. How do you know which deals are going to close by the
Ask an Expert: Mitchell Comstock on Effectively Measuring Sales Confidence
One of Product Marketing’s chief responsibilities is to arm your sales staff with the content and knowledge they need to be successful. But with so
Beyond Titles and Tags: Introducing Deep Search
Picture this: You’re looking for a presentation you gave to a prospect in EMEA (or was it APAC?) a few months ago. You don’t quite
Sales Engagement Is Having a Moment: Takeaways From Salesloft’s Partner Day Spring 2022
A few weeks ago, Salesloft held their Spring ‘22 Partner Day in Atlanta, GA, where we got together with some of our fellow Salesloft partners
Webinar Recap: Building a Better Sales Playbook
Got Playbooks? At Enablix, we talk daily with marketers and sales enablers about ways they prep their sales team for success – and lately we’re
Nail your Go-To-Market Content Strategy Every Release with Enablix Content Kits
Every product marketer knows that a new product release isn’t over once the product is delivered – it’s just beginning. Every organization’s Go-To-Market (GTM) strategy
Web3 Trends That Sales Enablement Needs to Adopt
So, after watching all of the crypto ads at the Super Bowl last week, I started to wonder more about how real this web3 thing
Ask an Expert: Kristin Tyndall on How to Effectively get Customer Feedback to Marketing
What do you do when you can’t get to the customer? A frequent issue we see marketers dealing with is the inability to talk to
The Sales Enablement Buyer’s Guide: Integrations Deep Dive
Does your tech play well with others? Whether you’re looking for new sales enablement software or trying to maximize the use of your existing platform,
Ask an Expert: Jason Oakley on How to Validate Product Messaging and Positioning
How do you know you have the right product messaging? We’ve all been there – you’re rolling out a new product and it’s time to
Ask an Expert: Farhan Manjiyani on how Product Marketing can fuel Demand Gen
How Should Product Marketing and Demand Gen work together? It’s no secret that product marketing sits between a lot of teams – sales, marketing, CS,
Turn your homepage into a content launch pad with Enablix Saved Searches
We can all agree: The whole point of a content enablement platform is to make your content accessible to end users as quickly and simply
Ask an Expert: Joseph Mayall on What A PMM Should Ask When Joining A New Company
When joining a new company as an incoming PMM, what are the ‘PMM Questions’ to ask? Taking a PMM position at a new company is
User Corner: Better Prospecting with CRM Integrations
In this edition: A sales rep utilizes Enablix’s CRM integrations to share better content and educate the buyer. Hey everyone, it’s Travis from Enablix. This
User Corner: Enablix For Sales Outreach
In this edition: An account executive uses Enablix in sales outreach to raise engagement As an AE, one of the more difficult parts of my
Webinar Recap: Break Free of Lead Gen Shackles
How do you get off the lead gen hamster wheel? It’s 2021, and many marketers still find themselves racing to hit MQL metrics and create
Enablix Simplifies Content Enablement and Saves Marketers Time with Automated Content Quality Checks
Can too much sales and marketing content be a bad thing? The issue marketing admins that establish a content library face doesn’t have to do
Do Your Data Sheets Spark Joy? 3 Lessons in Content Enablement from Marie Kondo
In 2019, the show Tidying Up launched on Netflix, featuring organization consultant Marie Kondo going to various filthy people’s houses and having them throw their
Takeaways From PMA’s 2021 Sales Enablement Landscape Report
It’s here: the Product Marketing Alliance has released their 2021 Sales Enablement Landscape Report. The second annual report is the result of surveying hundreds of
Enablix Named Sales Enablement Momentum Leader and High Performer in G2’s Fall 2021 Rankings
Let’s talk about you. We have a bad habit in the Enablix blog of always writing about ourselves. So let’s take this opportunity today to
Webinar Recap: Moving past the MQL: Rethinking the MQL Definition
Nick and Jason talk about “Is the MQL still relevant”. The B2B sales process used to be simple. Unfortunately, today’s buyers expect more.
The Ultimate Guide to the Sales Enablement RFP [Free Template]
Many Organizations are either realizing the need for or are unhappy with, their current Sales Enablement platform. Does your company use sales enablement software?
User Corner: Personalizing a Content Page After a Meeting
In this edition: How to update and customize a content page for a meeting follow up. Recently, I experienced a common use case: I had a
Understand User Behavior and Raise Sales Enablement Adoption with Enablix Insights
Sales enablement adoption, while important, can also be measured in multiple ways. Let’s take a look at a few of the features within the Enablix Insights Portal.
Building a Revenue Enablement Program From Scratch: The 6 Step Guide to Your First Month [With Downloadable Checklist]
f you’ve recently taken a role in sales or revenue enablement, this tactical step-by-step checklist is the key to guiding your first few weeks.
The Modern Sale and The Need for a Contextual Search Platform
At Enablix, we’ve been tackling the problem of sales quickly finding relevant content for years with our differentiated contextual search platform.
Industry Spotlight: Content Enablement
content enablement is getting more and more attention as sales teams are staying mobile and need better access to information to make the sale.
Use Content Pages to Nail the First Meeting Follow Up and Create a Better Buying Experience [With Examples]
Content Pages are standalone web pages that sales reps and marketers alike can easily create, personalize, and share with prospects.
5 Overrated Sales Enablement Strategies (And How to Fix Them)
Here is our list of overrated sales enablement strategies that just won’t go away. We’ve even provided a few suggestions for what to do instead.
It’s Here: The Enablix Chrome Plugin
Let’s face it: Everyone wants access to new tools, but no one has the time or energy to learn new platforms. This is especially true
LMS vs Sales CMS – Why do you need both solutions for your sales enablement program?
Learning management systems (LMS) and Content Management Systems (CMS) are crucial for content and learning needs of many organizations.
14 Valuable Insights To Gain From A Sales Enablement Platform
A Sales Enablement tool delivers value – but only if marketers and enablers drive adoption and prospect engagement.
Use Channel Marketing to Increase sales by Tenfold
Channel Marketing is a process to leverage different channels to promote and sell your products or services through different types of partnerships with vendors.
How to close more deals with Field Marketing
Field marketing is a sub-branch of marketing that lets professionals market products to their targeted prospects through the distribution of marketing materials.
17 Marketing Quotes to Thrive in Your Job
Marketing quotes can give you a boost when you are down in the dumps, they can be thought-provoking, funny, in your face, too-realistic and inspirational.
Dominate any industry with a Market Penetration Strategy
Market Penetration Strategy is used to enable higher market share and dominate an existing market or a vertical. Learn to dominate any industry with this strategy.
What Is Sales Enablement
Sales enablement makes life easy for sales and marketing professionals. This guide will help you to understand the various nuances of sales enablement.
Using Online Questionnaires For Effective Buyer Enablement
Learn how to use online forms to gain valuable customer insights, effective buyer enablement, and know more about your customer’s pain points.
7 Content Assets For Reps To Enable Buyers
Learn about these seven content assets that help sales reps to enable buyers and get them engaged.
6 Scenarios When Reps Need Content Outside A Sales Opportunity
Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win
Free Template: Managing Sales Content In Sharepoint
It’s difficult to manage sales content. Get free SharePoint templates to manage the sales content easily.
A 90 Day Content Enablement Story
We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities. However, when
