Content is important in today’s marketing and sales efforts. And marketing is already taking care of the top of the funnel content to drive inbound leads, leverage SEO benefits and drive traffic to the website. However, content is also needed in the middle and later stages of the sales funnel. Increasingly SDRs (Sales Development Reps) […]
Have you ever wondered what you could buy with five billion dollars? A pro sports team or two, your own island, perhaps a castle, or maybe even the White House. Any of these purchases would still leave you with plenty of cash to burn. $5,000,000,000 − that’s a lot of zeros! Let’s apply this figure […]
Fostering a trusting relationship with your prospects and building on the trust gained during the purchasing journey may be one of the most important aspects of your revenue generation plan. Although it may sound a bit vague and perhaps even unattainable, gaining and keeping customer trust is a multi-dimensional nurturing approach that, when done well, […]
It’s the end of the day and your most successful sales rep needs the latest competitive information to counter claims made by one of your rivals. After spending countless hours searching for the material, he contacts marketing − only to learn that the content he desperately requires doesn’t exist. Sound familiar? Meant to work in […]
The decision has been made, this is the year your company is going to crush the competition. Although your reps have made great strides in closing more deals, siloed content and inefficient processes have resulted in missed opportunities. Opportunities that could have taken you that much closer to reaching your goal, if not achieving it. […]
