Why Marketing Should Own Sales Content Enablement
Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.
Takeaways From PMA’s 2021 Sales Enablement Landscape Report
It’s here: the Product Marketing Alliance has released their 2021 Sales Enablement Landscape Report. The second annual report is the result of surveying hundreds of
Enablix Named Sales Enablement Momentum Leader and High Performer in G2’s Fall 2021 Rankings
Let’s talk about you. We have a bad habit in the Enablix blog of always writing about ourselves. So let’s take this opportunity today to
Webinar Recap: Moving past the MQL: Rethinking the MQL Definition
Nick and Jason talk about “Is the MQL still relevant”. The B2B sales process used to be simple. Unfortunately, today’s buyers expect more.
The Ultimate Guide to the Sales Enablement RFP [Free Template]
Many Organizations are either realizing the need for or are unhappy with, their current Sales Enablement platform. Does your company use sales enablement software?
User Corner: Personalizing a Content Page After a Meeting
In this edition: How to update and customize a content page for a meeting follow up. Recently, I experienced a common use case: I had a
Understand User Behavior and Raise Sales Enablement Adoption with Enablix Insights
Sales enablement adoption, while important, can also be measured in multiple ways. Let’s take a look at a few of the features within the Enablix Insights Portal.
Building a Revenue Enablement Program From Scratch: The 6 Step Guide to Your First Month [With Downloadable Checklist]
f you’ve recently taken a role in sales or revenue enablement, this tactical step-by-step checklist is the key to guiding your first few weeks.
The Modern Sale and The Need for a Contextual Search Platform
At Enablix, we’ve been tackling the problem of sales quickly finding relevant content for years with our differentiated contextual search platform.
Industry Spotlight: Content Enablement
content enablement is getting more and more attention as sales teams are staying mobile and need better access to information to make the sale.
Use Content Pages to Nail the First Meeting Follow Up and Create a Better Buying Experience [With Examples]
Content Pages are standalone web pages that sales reps and marketers alike can easily create, personalize, and share with prospects.
5 Overrated Sales Enablement Strategies (And How to Fix Them)
Here is our list of overrated sales enablement strategies that just won’t go away. We’ve even provided a few suggestions for what to do instead.
It’s Here: The Enablix Chrome Plugin
Let’s face it: Everyone wants access to new tools, but no one has the time or energy to learn new platforms. This is especially true
LMS vs Sales CMS – Why do you need both solutions for your sales enablement program?
Learning management systems (LMS) and Content Management Systems (CMS) are crucial for content and learning needs of many organizations.
14 Valuable Insights To Gain From A Sales Enablement Platform
A Sales Enablement tool delivers value – but only if marketers and enablers drive adoption and prospect engagement.
Use Channel Marketing to Increase sales by Tenfold
Channel Marketing is a process to leverage different channels to promote and sell your products or services through different types of partnerships with vendors.
How to close more deals with Field Marketing
Field marketing is a sub-branch of marketing that lets professionals market products to their targeted prospects through the distribution of marketing materials.
17 Marketing Quotes to Thrive in Your Job
Marketing quotes can give you a boost when you are down in the dumps, they can be thought-provoking, funny, in your face, too-realistic and inspirational.
Dominate any industry with a Market Penetration Strategy
Market Penetration Strategy is used to enable higher market share and dominate an existing market or a vertical. Learn to dominate any industry with this strategy.
What Is Sales Enablement
Sales enablement makes life easy for sales and marketing professionals. This guide will help you to understand the various nuances of sales enablement.
Using Online Questionnaires For Effective Buyer Enablement
Learn how to use online forms to gain valuable customer insights, effective buyer enablement, and know more about your customer’s pain points.
7 Content Assets For Reps To Enable Buyers
Learn about these seven content assets that help sales reps to enable buyers and get them engaged.
6 Scenarios When Reps Need Content Outside A Sales Opportunity
Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win
Free Template: Managing Sales Content In Sharepoint
It’s difficult to manage sales content. Get free SharePoint templates to manage the sales content easily.
A 90 Day Content Enablement Story
We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities. However, when
Free Template: Manage Sales Content In Google Drive
Maintaining content on Google Drive can be a mess. Get free google docs template that can help you to organize your sales content and save time.
MS Outlook Add-On to Help Reps Improve Buyer Conversations
Enablix has released Microsoft Outlook Add-On to help enable sales and centralize the content.
Gmail Add-On to Help Reps Improve Buyer Conversations
Where are your sales reps conversing with their buyers? If it is Gmail, then that is where they will need access to the relevant content.
Five Practices For Successful Sales Communication
Learn about the five best practices for successful sales communication and improve your chances of closing your deals.
Five Reasons Your Business Needs a Sales Enablement Structure
Business is tough and marketing is even tougher. Here are five reasons to help you understand why you need a sales enablement structure.
6 Naming Tips for Sales Content
We are always in a rush to name content assets. Following these simple tips when naming will help discovery and readability.
Enabling Sales Teams With Confidential Content
Sales enablement is about arming reps with both external-facing and internal-facing content. A single process is needed to enable reps with all their content needs.
Democratize Content Creation Without Giving Up Control
Marketing is not the only one contributing content. But opening the content gates for everyone can lead to quality issues. There is a middle ground. 😀
Uncover Why Sales Enablement Industry is Expected to Grow to a $5 Billion Industry
Have you ever wondered what you could buy with five billion dollars? A pro sports team or two, your own island, perhaps a castle, or
How to Build Brand Trust with Content Marketing
Gaining and keeping customer trust is a multi-dimensional nurturing approach that, when done well, delivers untold benefits. This article discusses how to build brand trust with content marketing.
Five Steps to a Successful Sales Enablement Strategy
To drive efficiencies and improve win rates, companies are prioritizing sales enablement function. Here are the five steps to implement a successful strategy.
How Growing Businesses Can Tackle Sales Enablement
Sales Enablement is not only a big company need. In fact, growing businesses have much more to lose if they don’t get enablement right. Learn how growing businesses can tackle enablement.
5 Sales Content Adoption Metrics to Measure Enablement ROI
As a B2B marketer, you play a critical role in the success of your company’s sales enablement program. Measuring content adoption provides critical insights to
Does sales know what is published on company’s website?
You likely have a ton of content published on your website to generate leads. But your sales team has no idea about the content and that is a missed opportunity.
5 Benefits from Consolidating Access to Trusted Content
Businesses of all sizes are investing more time, resources, and money into content than ever before. According to this 2017 study, most successful B2B marketers
Simplifying Competitive Analysis to Drive Sales
Companies should invest in actionable competitive information because they think it is expensive and time-consuming. But it need not be.
What is your product marketing’s “release to sales” process?
Release a new product? Make sure you have buttoned-down release to sales process to maximize revenue.
A Cloud Storage App Is Not A Content Portal
Companies start using cloud storage apps to arm sales with relevant content. But, very soon they realize it is not a scalable solution.
A Content Catalog Can Help Re-Branding Process
Re-branding exercises are chaotic and inefficient. Involve multiple steps – Auditing content, refreshing assets, communicating to sales. A content catalog can help.
The 80/20 Rule of Enabling Sales With Content
Growing companies start with “we don’t have content to warrant sales enablement investment.” How are companies selling if they don’t have content?
Sales Kickoff – An Opportunity To Up Your Content
Sales Kickoffs are ultra-important. Organizations spend a ton of resources and money on Sales Kickoffs every year. Not only do companies have their entire sales
Why Storing Sales Content Inside CRM Does Not Pay Off?
CRM is a sales reps primary app. Therefore it is natural to start storing sales collateral in the CRM tool. Though, that is a mistake.
