Enablix Partner Paddle allows AI Founders to build and scale with Paddle AI Launchpad

Paddle AI Launchpad

It may sound odd, but one of the most rewarding parts of being at Enablix has nothing to do with sales or customer enablement. No, something that I love is seeing our trusted partners and customers do amazing things with their business that help push the SaaS community forward – and I’m happy to help share the news that Paddle, proud user of Enablix, is making AI startup development much more accessible with the launch of their new program, Paddle AI Launchpad.

What is the Paddle AI Launchpad?

The Paddle AI Launchpad is a 6-week program designed to help AI Founders beyond the ideation stage, covering:

  • Product strategy
    • Test and learn to find your product-market-fit
  • Go-to-market strategy
    • Find and reach your target customers
  • Finance and operations
    • Build a solid financial footing to scale

We are excited that Paddle is creating this launchpad specifically because of the recent traction we have observed in the space. Christian Owens, Founder and Executive Chairman of Paddle, says it best:

2023 has seen a Generative AI boom, with companies in the space securing $1.3bn in the last few months. However, having a great product is just the first challenge in a very competitive space. No matter how smart your AI tool, you won’t be able to scale your company to its full potential without the right growth strategies and infrastructure in place. That’s why we’re thrilled to unveil AI Launchpad, a programme aimed at upskilling some of the ecosystem’s most ambitious AI founders. In line with our goal of helping software businesses everywhere scale, our programme - backed by $10m in Founderpath funding commitments - will equip the next generation of AI leaders with the knowledge and skills needed to achieve, and sustain, industry-leading levels of growth.

Is the AI Launchpad for you?

While the launchpad is open to anyone, it’s especially relevant if your business can meet the following three criteria:

  • AI-focused
    Your product leverages Artificial Intelligence. This could be anything from machine learning applications to AI-powered software tools.
  • Beyond ideation
    By the start of the program you have a minimal viable product to put masterclass learning and insights into practice.
  • Ready to scale
    You have a small but growing customer base or an MRR of under $20k, showing clear signs of market traction and potential for growth.

Feel like the program is for you? Some key dates to know are:

  • Applications open:
    18th July 2023 (2pm BST / 9am ET / 6am PT)
  • Applications close:
    31st August 2023
  • Cohort begins:
    12th September 2023

Demo week:
25th October 2023

How is Enablix Involved?

As an enablement platform, Enablix serves to help align revenue teams at growing companies by providing better access and insight into content – regardless of the industry or vertical. With the complexity of marketing and selling AI products, we recognize the natural fit between Enablix and startups within the AI Launchpad program.

As partners in the SaaS ecosystem, we are committed to helping companies and small businesses involved with the AI Launchpad program by giving discounts and opportunities to use Enablix for their sales and marketing teams. Interested in learning more? Let us know here.

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