Cyderes marketing team uses Enablix to arm their sales team

with the right content and helps reps become a trusted advisor to their customers and buyers


Enabling a solution-led sales process

As proven innovators of the security integration space, Cyderes, formerly Fishtech Group, is disrupting the VAR (Value Added Reseller) eco-system by offering holistic cyber-security solution services. Cyderes is a data-driven cybersecurity solutions provider that helps identify security gaps, minimize risk, maintain compliance, and increase efficiency. With a growing number of organizations undergoing a digital transformation, Cyderes’ services are the right fit to help them navigate through a SECURE digital transformation.

However, operating in an increasingly crowded market poses a unique go-to-market challenge.

– Cyderes’ marketing and sales teams have to be on top of the ever-changing information security landscape and offer the right solutions to their prospects and customers. Information and relevant content is a critical component of Cyderes’ solution-led sales and marketing strategy.

– As a trusted VAR, Cyderes works with more than a hundred vendor technologies to offer the most fitting solution to their customer’s requirements. In today’s buyer-led sales process, buyers are looking to Cyderes to help them navigate this complex vendor landscape and offerings. Cyderes relied on its vendor partner’s content to help become a trusted advisor to their prospects and customers.

Ryan Couch

Ryan Couch

VP of Marketing,

A simple, powerful, flexible content distribution platform that is both a joy to look at and to work with.

As a head of marketing, my team is responsible for tons of content, to market, to train, to distribute constantly – we’ve tried other apps before and this is by far the best that not only our marketing team uses, but our sales team in the field does.

sales and marketing alignment

Cyderes marketing team wanted to leverage the vendor-supplied content and the vast number of internally-developed content assets to help their customer-facing team members be trusted advisors to their buyers and prospects. With learning from their previous content enablement projects, Cyderes selected Enablix to help centralize access to all the trusted content. Before Enablix, Cyderes’ marketing team was managing content in disparate content management systems. The content was spread across Sharepoint, OneDrive, HubSpot, Cyderes’ website, and Vimeo. Furthermore, with vendor content changing rapidly, it was becoming difficult for sales to figure out what was available to be shared externally. This resulted in constant content requests to marketing to get access to the latest collateral.

“This is the third content management tool our organization has used and it is by far the easiest to use and most adopted by our sales team.”

With Enablix, Cyderes’ marketing team has centralized access to all their trusted content from one central application. Sales reps not only have access to documents and presentations, but they can also blogs, articles, market research content, and videos to help them be a trusted advisor to their prospects. Cyderes team was able to reduce the initial set up time by importing existing content from OneDrive and leveraging Enablix’s integration with WordPress for automated importing of blogs and articles.

Additionally, Cyderes is using Enablix’s plugin for Salesforce and MS Outlook to give sales reps access to the content right where they spend most of their time working on opportunities and communicating with their buyers.

improving sales communication

When enabling frontline sales team with content, you work with both external and internal facing content. Cyderes has access to proprietary market research that is used to educate its sales team but is not meant to be shared externally. Additionally, other process-related content assets are not intended for the external audience. Cyderes is able to leverage Enablix’s ability to manage internal and confidential assets to avoid misuse of this collateral. Sales reps still have all their content available in a central application without the risk of sharing internal-facing content with buyers or customers.

“We’ve used other platforms in the past, however, Enablix has been the easiest to implement and push out to the rest of the company. It’s user-friendly and has worked for employees of all skill ranges.”

With access to internal and external engagement insights, Cyderes’ marketing team is making informed content investments. Armed with data, sales and marketing is having a data-driven dialog on content gaps and content opportunities.

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