Simplified Content Discovery
With marketing and sales no longer wasting time searching for collateral, Envision Consulting is seeing an increase in productivity and improvement in sales efficiency.
from content chaos
Enablix has taken the guesswork out of content creation, improving marketing efficiency and empowering sales to be the trusted advisors.
envision consulting RESULTS
Content enablement was time-consuming and difficult
Focused on helping clients gain a competitive edge through technology – Envision Consulting, a boutique-size managed IT services and support firm – takes prides in empowering the SMBs they serve with customized solutions to better service customers, operate more efficiently and keep data secure.
With a mission of delivering business value to their clients, Envision Consulting needs to quickly respond to customers and efficiently nurture leads. Crucial to their mission is the ability to provide the right material, at the right time. Although a shared drive was being used to house sales and marketing assets, finding the appropriate material was time consuming and difficult. With nowhere else to turn, sales increasingly had to rely on marketing to locate material, resulting in inefficiencies, reduced productivity and gaps in lead nurturing.
With fast access to content that’s needed immediately, staff efficiency has increased 3-fold. Finding the right documentation, at the right time, and in less time, focusing on more important tasks – that’s pretty powerful!
Fast content discovery improves productivity
A chance encounter with Enablix, at a marketing event, put the wheels in motion for Envision Consulting to centralize assets in a single place. While watching the demo, Eduardo Ulloa, Marketing Director at Envision Consulting, saw firsthand the product’s ease-of-use and how its capabilities could enhance the efficiency of sales and marketing. When compared to pricey Marketing CRM software, the purchasing decision was simple. Eduardo immediately saw the value of how Enablix’s cost-effective product could deliver the functionality they needed. A follow-up demo for the sales team – using real-life materials and assets – got overwhelming buy-in.
With all systems a go, integration to Envision Consulting’s Microsoft OneDrive took place and the system was deployed. The first phase of asset centralization includes storing not only typical sales and marketing content such as solution briefs, playbooks, fact sheets, brochures, etc., but blogs, email templates and YouTube videos – and not only their own videos, but those of their partners.
As new material is brought into the hub, it’s appropriately categorized. This single source of trusted assets has simplified content discovery, enriching marketing activities and sales enablement. With marketing and sales no longer wasting time searching for collateral, Envision Consulting is seeing an increase in productivity and improvement in lead nurturing.
If it’s not in Enablix, it doesn’t exist
When content cannot be located, sales and marketing immediately know that it doesn’t exist. This centralized repository of material has opened the door to discussions on what assets may be missing, and whether creating them makes good business sense. Enablix has taken the guesswork out of content creation, improving marketing efficiency and empowering sales to close more deals… faster.