Do Your Data Sheets Spark Joy? 3 Lessons in Content Enablement from Marie Kondo

In 2019, the show Tidying Up launched on Netflix, featuring organization consultant Marie Kondo going to various filthy people’s houses and having them throw their possessions away. This process included holding items to your chest and asking whether or not they “sparked joy” – if yes, you keep it. If no, you thank it for […]

Takeaways From PMA’s 2021 Sales Enablement Landscape Report

2021 Sales Enablement Landscape Report, Sponsored by Enablix

It’s here: the Product Marketing Alliance has released their 2021 Sales Enablement Landscape Report. The second annual report is the result of surveying hundreds of product marketing leaders on everything enablement, such as: Who owns sales enablement? How much of the product marketing role is focused on sales enablement? Is product marketing responsible for creating […]

User Corner: Personalizing a Content Page After a Meeting

In this edition: How to update and customize a content page for a meeting follow up. Recently, I experienced a common use case: I had a great sales meeting and I wanted to follow up with some answers and additional content.  I knew I wanted to create a content page, but there were three important things […]