Webinar Recap: Building a Better Sales Playbook
Got Playbooks? At Enablix, we talk daily with marketers and sales enablers about ways they prep their sales team for success – and lately we’re seeing a common denominator: sales playbooks. Whether it’s created by marketing/SE for sales or generated by the sales reps themselves, it seems that most teams are creating custom sales playbooks […]
Nail your Go-To-Market Content Strategy Every Release with Enablix Content Kits
Every product marketer knows that a new product release isn’t over once the product is delivered – it’s just beginning. Every organization’s Go-To-Market (GTM) strategy hinges on product marketers effectively communicating the value of new features to the rest of the world, both internally and externally. But that creates an issue: with new education material […]
Web3 Trends That Sales Enablement Needs to Adopt
So, after watching all of the crypto ads at the Super Bowl last week, I started to wonder more about how real this web3 thing is. I mean, if Coinbase can spend $14 million to put a QR code on the screen, the least I can do is understand the digital realm it’s creating, right? […]
Ask an Expert: Kristin Tyndall on How to Effectively get Customer Feedback to Marketing
What do you do when you can’t get to the customer? A frequent issue we see marketers dealing with is the inability to talk to their customer. It’s not that marketers don’t want to, but in many organizations the list of teams that want customer input are long.. and marketing oftentimes comes in at the […]
The Sales Enablement Buyer’s Guide: Integrations Deep Dive
Does your tech play well with others? Whether you’re looking for new sales enablement software or trying to maximize the use of your existing platform, a key question you need to answer is how you fit an SE platform into your current sales & marketing application ecosystem without disrupting your current set up. Download the […]
Ask an Expert: Jason Oakley on How to Validate Product Messaging and Positioning
How do you know you have the right product messaging? We’ve all been there – you’re rolling out a new product and it’s time to finally write your headline. What you have is good… but how do you know if it’s just right? To be honest, it doesn’t even have to be a new product, either. […]
Ask an Expert: Farhan Manjiyani on how Product Marketing can fuel Demand Gen
How Should Product Marketing and Demand Gen work together? It’s no secret that product marketing sits between a lot of teams – sales, marketing, CS, product management, sales enablement – the list goes on. But, specifically, how should product marketers approach working with demand generation marketers, arguably the most important part of pushing buyers into […]
Turn your homepage into a content launch pad with Enablix Saved Searches
We can all agree: The whole point of a content enablement platform is to make your content accessible to end users as quickly and simply as possible. But what do you do when finding your content gets complicated? Content discovery can sometimes feel like a chore for users with complex content needs – but not […]
Ask an Expert: Joseph Mayall on What A PMM Should Ask When Joining A New Company
When joining a new company as an incoming PMM, what are the ‘PMM Questions’ to ask? Taking a PMM position at a new company is an incredibly rewarding step up in your career… but it can be tough as well. There’s a lot of people to meet (who’s who?), a lot to do (what’s my […]
Webinar Recap: Break Free of Lead Gen Shackles
How do you get off the lead gen hamster wheel? It’s 2021, and many marketers still find themselves racing to hit MQL metrics and create enough leads to satisfy sales and leadership each month. And while a lead gen strategy may work for some, in the world of the ‘dark funnel’ of content, a pure […]