Takeaways From PMA’s 2021 Sales Enablement Landscape Report

2021 Sales Enablement Landscape Report, Sponsored by Enablix

It’s here: the Product Marketing Alliance has released their 2021 Sales Enablement Landscape Report. The second annual report is the result of surveying hundreds of product marketing leaders on everything enablement, such as: Who owns sales enablement? How much of the product marketing role is focused on sales enablement? Is product marketing responsible for creating […]