Too much content
- We are a small team at Enablix, and in the last 18 months, our very small team (less than 7 members) has managed to accumulate more than 1000 files on our Google Drive folder.
- When we talk to marketers and team leaders, we often hear “we don’t have a lot of content.” And while that may be true, it is also true that even with very little content, you don’t have it organized in one place. It is somewhere in the clutter of your cloud storage along with a sea of drafts, and half-baked artifacts.
- You don’t need a whole lot of content to start making a measurable impact on your customer-facing team’s productivity and efficiency. Read The 80/20 rule of enabling sales with content. But if you don’t do a good job of managing those few vital assets, then clutter is going to take over.