Using Online Questionnaires For Effective Buyer Enablement

In today’s B2B sales environment, gaining insights into buyer’s priorities and pains is gold. These insights can make a material difference to the quality of guidance a seller offers a buyer. And that quality ultimately drives the outcome of the buying process.  Organizations are increasingly investing in personalizing their content to their buyers. The more […]

7 Content Assets For Reps To Enable Buyers

Does this sound familiar? You have a buyer that is interested in your offering but hasn’t committed. You have a buyer who is looking at different vendors to address a business problem. You want to make an impression that makes you stand out from the competition. Your buyer contact convinced but needs help to convince […]

6 Scenarios When Reps Need Content Outside A Sales Opportunity

Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win deals. Many organizations use content to generate leads and drive interest in their offerings. And, the use of content does not stop there. Once an opportunity is identified and prospects […]

Free Template: Managing Sales Content In Sharepoint

Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership needs branding or corporate content, they rely on marketing. Marketing owns a majority of the external-facing content — website copy, blogs, articles, press releases, etc. Plus a good percentage of […]

A 90 Day Content Enablement Story

We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities. However, when it comes to content enablement, it can be difficult to justify the spend. Therefore, on launching a content enablement program, marketers and sales enablers want to demonstrate quick wins to […]

Free Template: Manage Sales Content In Google Drive

Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership needs branding or corporate content, they rely on marketing. Marketing owns a majority of the external-facing content — website copy, blogs, articles, press releases, etc. Plus a good percentage of […]

MS Outlook Add-On to Help Reps Improve Buyer Conversations

When enabling sales with content, having a central content repository is a great start. As we discussed in this post, a centralized app drives marketing and sales alignment and takes the guesswork out of content enablement initiative. Now your reps have a place to access this centralized content. But that is not enough.   Where […]