We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities. However, when it comes to content enablement, it can be difficult to justify the spend. Therefore, on launching a content enablement program, marketers and sales enablers want to demonstrate quick wins to their management so that they continue to support the program.
This infographic shows the 90-day report card for one of our customer’s content enablement program.