Nail your Go-To-Market Content Strategy Every Release with Enablix Content Kits
Every product marketer knows that a new product release isn’t over once the product is delivered – it’s just beginning. Every organization’s Go-To-Market (GTM) strategy hinges on product marketers effectively communicating the value of new features to the rest of the world, both internally and externally. But that creates an issue: with new education material […]
The Sales Enablement Buyer’s Guide: Integrations Deep Dive
Does your tech play well with others? Whether you’re looking for new sales enablement software or trying to maximize the use of your existing platform, a key question you need to answer is how you fit an SE platform into your current sales & marketing application ecosystem without disrupting your current set up. Download the […]
Do Your Data Sheets Spark Joy? 3 Lessons in Content Enablement from Marie Kondo
In 2019, the show Tidying Up launched on Netflix, featuring organization consultant Marie Kondo going to various filthy people’s houses and having them throw their possessions away. This process included holding items to your chest and asking whether or not they “sparked joy” – if yes, you keep it. If no, you thank it for […]
Takeaways From PMA’s 2021 Sales Enablement Landscape Report
It’s here: the Product Marketing Alliance has released their 2021 Sales Enablement Landscape Report. The second annual report is the result of surveying hundreds of product marketing leaders on everything enablement, such as: Who owns sales enablement? How much of the product marketing role is focused on sales enablement? Is product marketing responsible for creating […]
