Ask an Expert: Mitchell Comstock on Effectively Measuring Sales Confidence

sales confidence

One of Product Marketing’s chief responsibilities is to arm your sales staff with the content and knowledge they need to be successful. But with so many sales and deal metrics, how do you effectively measure PMM’s contribution to the sales team? We recently sat down with Mitch Comstock from LeadIQ to learn about the power […]

Web3 Trends That Sales Enablement Needs to Adopt

web3 and the future of sales enablement may have some overlap

So, after watching all of the crypto ads at the Super Bowl last week, I started to wonder more about how real this web3 thing is. I mean, if Coinbase can spend $14 million to put a QR code on the screen, the least I can do is understand the digital realm it’s creating, right? […]

Ask an Expert: Farhan Manjiyani on how Product Marketing can fuel Demand Gen

How Should Product Marketing and Demand Gen work together? It’s no secret that product marketing sits between a lot of teams – sales, marketing, CS, product management, sales enablement – the list goes on. But, specifically, how should product marketers approach working with demand generation marketers, arguably the most important part of pushing buyers into […]