Running Agile Product Marketing or Sales Enablement Teams – An Overview
Product marketing and sales enablement teams play a crucial role in the success of a product or service. They are responsible for creating, communicating and delivering the value proposition of a product to target audiences, as well as equipping sales teams with the information and resources they need to effectively sell it. However, many product […]
Ask An Expert: Timmy Hendrickson On Effective Sales Enablement Change Management
Misalignment and confusion are the biggest barriers when it comes to adoption of change in a sales enablement organization. – but how do you manage expectations and keep everyone on the same page? We sat down with Timmy Hendrickson who put together his own sales enablement change log to solve this problem. He not only […]
What’s The Difference? Revenue Enablement vs Sales Enablement
Recently, many in the industry have taken to calling many standard sales enablement approaches by a new name: revenue enablement. In fact, many are seeing revenue enablement as a cure-all that will help with stale enablement patterns that haven’t been working: Gartner has gone as far as to say that revenue enablement is “the solution […]
Ask an Expert: Daniel Palay on Creating Value with a Brand Advocacy Program
So much of marketing happens organically, through conversations and recommendations. But, is it possible to use this as part of your marketing strategy by creating an advocacy program? We sat down with Daniel Palay, who has built two advocacy programs from the ground up in the open source software world. He says it’s more about […]
Ask an Expert: Mitchell Comstock on Effectively Measuring Sales Confidence
One of Product Marketing’s chief responsibilities is to arm your sales staff with the content and knowledge they need to be successful. But with so many sales and deal metrics, how do you effectively measure PMM’s contribution to the sales team? We recently sat down with Mitch Comstock from LeadIQ to learn about the power […]
Sales Engagement Is Having a Moment: Takeaways From Salesloft’s Partner Day Spring 2022
A few weeks ago, Salesloft held their Spring ‘22 Partner Day in Atlanta, GA, where we got together with some of our fellow Salesloft partners to talk shop and have some fun. And as much fun as the event was, we still walked away learning quite a bit more about the industry and ecosystem. So, […]
Web3 Trends That Sales Enablement Needs to Adopt
So, after watching all of the crypto ads at the Super Bowl last week, I started to wonder more about how real this web3 thing is. I mean, if Coinbase can spend $14 million to put a QR code on the screen, the least I can do is understand the digital realm it’s creating, right? […]
Ask an Expert: Kristin Tyndall on How to Effectively get Customer Feedback to Marketing
What do you do when you can’t get to the customer? A frequent issue we see marketers dealing with is the inability to talk to their customer. It’s not that marketers don’t want to, but in many organizations the list of teams that want customer input are long.. and marketing oftentimes comes in at the […]
Ask an Expert: Jason Oakley on How to Validate Product Messaging and Positioning
How do you know you have the right product messaging? We’ve all been there – you’re rolling out a new product and it’s time to finally write your headline. What you have is good… but how do you know if it’s just right? To be honest, it doesn’t even have to be a new product, either. […]
Ask an Expert: Farhan Manjiyani on how Product Marketing can fuel Demand Gen
How Should Product Marketing and Demand Gen work together? It’s no secret that product marketing sits between a lot of teams – sales, marketing, CS, product management, sales enablement – the list goes on. But, specifically, how should product marketers approach working with demand generation marketers, arguably the most important part of pushing buyers into […]
