Speaking of industry jargon, we are a Sales Enablement software provider. However, Sales Enablement is a broad discipline. Our customers use our platform for Sales “Content” Enablement.
In today’s digital age, content is critical to marketing and sales operations. The content formats have also expanded beyond files to online and video content. Today, online blog posts and YouTube videos are table stakes for companies.
However, this proliferation of content assets has created a content discovery and sharing challenge. Organizations are struggling with content everywhere, buried in emails and chat applications, and lost on cloud storage apps. And their customer-facing team members are finding it challenging to find the right content to share it with their prospects.
Our customers address this content challenge with Enablix.
One place for customer-facing teams to navigate and search for the right content.
Sales teams can share the content with their prospects and customers with the right experience.
Serve content from existing sources (websites, cloud apps, video CMS) in a single application.
Gain visibility on content effectiveness, engagement, and coverage to make future investments.
Keep sales and marketing on the same page with messaging, content, and branding.
Maintain a high-quality content repository without high effort and time investment.
Sales Enablement is a broad industry that covers a number of different functions. Check out the G2 Grid on Sales Enablement vendors (yeah, it is crazy). We focus on “Sales Content Enablement.” To help you navigate the sales enablement use cases and understand where Enablix can help, here are some things that we are not and we do not do.
Training and coaching is a big part of the sales enablement function. There are dedicated vendors that focus on training and coaching. They are also referred to as LMS (Learning Management Systems). We integrate with modern training and coaching platforms.
We do not plan to replace your organization’s cloud storage platform. Cloud storage platforms offer a secure and cloud-based storage solution for your organization. However, they are not ideal for marketers and content owners to manage, organize, and share quality content with their customer-facing teams. Our customers use Enablix alongside their cloud storage platforms. Think of Enablix as a layer on top of your cloud storage platform that gives you access to vetted and trusted content and filters out the content chaos.
Wikis are a different beast that offer granular level version control and collaboration capabilities. In our product, we offer features to create text-based content. However, we don't consider that feature comparable to a Wiki. Therefore, if you are looking for a wiki, then we are not the right tool.
We worked in product management, marketing, and sales roles in b2b organizations in our prior careers. There we recognized that content and knowledge are core to an organization’s marketing and sales success. We started Enablix in early 2017 to offer marketers and content owners the means to organize their content assets and enable their customer-facing teams to find and share the right content.
We work with marketing and sales teams of B2B companies.
We have not taken any outside investment and have started the business from our savings.
When we have to, we prioritize customer-success over sales and marketing.
We do not have any physical offices. Everyone works remotely from different parts of the world.
