Empowering marketers and their customer-facing teams.

Speaking of industry jargon, we operate in the sales enablement market. However, for marketing and sales practitioners, the term “sales enablement” can mean a lot of different things.

Who We Are

We have had the privilege of working in product management, marketing, and sales roles in our prior careers. And there we recognized that content and knowledge is core to an organization’s marketing and sales operations. We started Enablix in early 2017 to offer marketers and content owners the means to organize their content assets and collateral and make it available for their customer-facing team members. Some more about us:

  • We are a 100% remote organization with no physical offices.

  • We have not taken any outside investment and have bootstrapped the business from our savings.

  • We usually work with marketing and sales teams of companies with 1000 employees or less.

  • G2 consistently ranks us as the Easiest To Do Business With in the Sales Enablement category. We strive to do right by our customers and partners.

  • When we have to, we prioritize customer-success over sales and marketing.

Our Founding Team

Gaurav Harode 

Dikshit Luthra 

What We Do

In today’s digital age, content is critical to marketing and sales operations. The content formats have also expanded beyond files to online and video content. Today, online blog posts and YouTube videos are table stakes for companies.


However, this proliferation of content assets has created a content organization and discovery challenge. Organizations are struggling with content everywhere, buried in emails and chat applications, and lost on cloud storage apps. And their customer-facing team members are finding it challenging to find the right content to do their job.


We help address this content challenge. With Enablix, marketers can:

  • Build content portals that are easy to navigate and search for their customer-facing teams

  • Serve content in other applications (like CRM, Email, Chat, etc.) that the team is already using

  • Help sales find and share trusted content with their prospects and track engagement

  • Serve content from existing sources (websites, cloud apps, video CMS) in a single application

  • Organize and share content based on your organization’s business categories and buyer personas

  • Maintain a high-quality content repository without high effort and time investment

  • Gain visibility on content effectiveness to make future investments

Customers Enjoy These Benefits

  • Improved productivity for the customer-facing team members

  • Stronger marketing and sales alignment on content

  • Better conversations with your prospects and customers

  • Improved marketing operations efficiency

To hear more from our customers, please check out our customer’s feedback on G2.

What We Don’t Do

Sales Enablement is a broad industry that covers a lot of different functions. Check out the G2 Grid on Sales Enablement vendors (yeah, it is crazy). We focus on what we call “Sales Content Enablement.” To help you navigate the sales enablement use cases and understand where Enablix fits in, here are some things that we are not and we do not do.

  • We are not a training and coaching platform. There are dedicated vendors that focus on training and coaching. We integrate with modern training and coaching platforms.

  • We are not a cloud storage platform. We do not plan to replace your organization’s cloud storage platform. Cloud storage platforms offer a secure and cloud-based storage solution for your organization. However, they are not ideal for marketers and content owners to manage, organize, and share quality content with their customer-facing teams. Our customers use Enablix alongside their cloud storage platforms. Think of Enablix as a layer on top of your cloud storage platform that gives you access to vetted and trusted content and filters out the content chaos.

  • We are not a Wiki - Wikis are a different beast that offer granular level version control and collaboration capabilities. In our product, we offer features to create text-based content. However, we don't consider that feature comparable to a Wiki. Therefore, if you are looking for a wiki, then we are not the right tool.