Why Marketing Should Own Sales “Content” Enablement
Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.
Five Practices For Successful Sales Communication
Do you want sales reps to pay attention what you are saying? Then follow these simple yet effective sales communication practices.
5 Benefits from Consolidating Access to Trusted Content
Businesses of all sizes are investing more time, resources, and money into content than ever before. According to this 2017 study, most successful B2B marketers dedicate around 39% of their marketing budgets to content. Furthermore, with B2B marketers enable their sales teams with the right content is a big part of their content spend. However, […]
What is your product marketing’s “release to sales” process?
Release a new product? Make sure you have buttoned-down release to sales process to maximize revenue.
A Content Catalog Can Help Re-Branding Process
Re-branding exercises are chaotic and inefficient. Involve multiple steps – Auditing content, refreshing assets, communicating to sales. A content catalog can help.
The 80/20 Rule of Enabling Sales With Content
Growing companies start with “we don’t have content to warrant sales enablement investment.” How are companies selling if they don’t have content?
Sales Kickoff – An Opportunity To Up Your Content
Sales Kickoffs are ultra-important. Organizations spend a ton of resources and money on Sales Kickoffs every year. Not only do companies have their entire sales teams in one single location, but they also take other sales-supporting members to help with the kickoff. Everyone huddles down for multiple days to chalk out future plan and strategy. HubSpot […]
