Why Marketing Should Own Sales “Content” Enablement
Sales Enablement is a broad discipline that covers several different use cases and processes. Sales content management, sales training, coaching, sales process…
Five Practices For Successful Sales Communication
It’s no secret that sales & marketing alignment can help an organization close more deals faster. Additionally, poor alignment can substantially increase the…
5 Benefits from Consolidating Access to Trusted Content
Businesses of all sizes are investing more time, resources, and money into content than ever before. According to this 2017 study, most successful B2B marketers…
What is your product marketing's "release to sales" process?
New products and major revisions to existing products are always exciting. Without a doubt, they are an important milestone for your company. So it is natural that…
A Content Catalog Can Help Re-Branding Process
In today's ever-changing digital marketplace, rebranding is an inevitable milestone for most companies. Digitization is on the rise, new and agile competitors are…
The 80/20 Rule of Enabling Sales With Content
The 80/20 rule (also known as the Pareto's Principle) states that, for many events, 80% of the effects come from 20% of the causes. To give an example, research…
Sales Kickoff - An Opportunity To Up Your Content
Sales Kickoffs are ultra-important. Organizations spend a ton of resources and money on Sales Kickoffs every year. Not only do companies have their entire sales…