Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win deals. Many organizations use content to generate leads and drive interest in their offerings. And, the use of content does not stop there. Once an opportunity is identified and prospects […]
Do you want sales reps to pay attention what you are saying? Then follow these simple yet effective sales communication practices.
Release a new product? Make sure you have buttoned-down release to sales process to maximize revenue.
Re-branding exercises are chaotic and inefficient. Involve multiple steps – Auditing content, refreshing assets, communicating to sales. A content catalog can help.
Growing companies start with “we don’t have content to warrant sales enablement investment.” How are companies selling if they don’t have content?
Sales Kickoffs are ultra-important. Organizations spend a ton of resources and money on Sales Kickoffs every year. Not only do companies have their entire sales teams in one single location, but they also take other sales-supporting members to help with the kickoff. Everyone huddles down for multiple days to chalk out future plan and strategy. HubSpot […]