When enabling sales with content, having a central content repository is a great start. As we discussed in this post, a centralized app drives marketing and sales alignment and takes the guesswork out of content enablement initiative. Now your reps have a place to access this centralized content. But that is not enough. Where […]
Where are your sales reps conversing with their buyers? If it is Gmail, then that is where they will need access to the relevant content.