Why Marketing Should Own Sales “Content” Enablement
Sales Enablement is a growing function. However, when it comes to sales content enablement, Marketing should be the owner of the content enablement program with Sales Enablement working with marketing in a lockstep.
Democratize Content Creation Without Giving Up Control
Marketing is not the only one contributing content. But opening the content gates for everyone can lead to quality issues. There is a middle ground. 😀
What is your product marketing’s “release to sales” process?
Release a new product? Make sure you have buttoned-down release to sales process to maximize revenue.
Sales Kickoff – An Opportunity To Up Your Content
Sales Kickoffs are ultra-important. Organizations spend a ton of resources and money on Sales Kickoffs every year. Not only do companies have their entire sales teams in one single location, but they also take other sales-supporting members to help with the kickoff. Everyone huddles down for multiple days to chalk out future plan and strategy. HubSpot […]
