Why Marketing Should Own Sales “Content” Enablement
Sales Enablement is a broad discipline that covers several different use cases and processes. Sales content management, sales training, coaching, sales process…
Democratize Content Creation Without Giving Up Control
Content is important in today's marketing and sales efforts. And marketing is already taking care of the top of the funnel content to drive inbound leads, leverage…
What is your product marketing's "release to sales" process?
New products and major revisions to existing products are always exciting. Without a doubt, they are an important milestone for your company. So it is natural that…
Sales Kickoff - An Opportunity To Up Your Content
Sales Kickoffs are ultra-important. Organizations spend a ton of resources and money on Sales Kickoffs every year. Not only do companies have their entire sales…