Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win deals. Many organizations use content to generate leads and drive interest in their offerings. And, the use of content does not stop there. Once an opportunity is identified and prospects […]
Digital is the new normal. And this new normal is rapidly impacting the buying and selling process in today’s increasingly digital marketplace. Gone are the days where a handful of well established companies controlled the narrative during the buying cycle. Today’s buyer has free access to the latest market trends and intelligence available on his […]
Marketing is not the only one contributing content. But opening the content gates for everyone can lead to quality issues. There is a middle ground. 😀
gaining and keeping customer trust is a multi-dimensional nurturing approach that, when done well, delivers untold benefits. This article discusses how to build brand trust with content marketing.
To drive efficiencies and improve win rates, companies are prioritizing sales enablement function. Here are the five steps to implement a successful strategy.
Release a new product? Make sure you have buttoned-down release to sales process to maximize revenue.