Do you want sales reps to pay attention what you are saying? Then follow these simple yet effective sales communication practices.
Businesses of all sizes are investing more time, resources, and money into content than ever before. According to this 2017 study, most successful B2B marketers dedicate around 39% of their marketing budgets to content. Furthermore, with B2B marketers enable their sales teams with the right content is a big part of their content spend. However, […]
Release a new product? Make sure you have buttoned-down release to sales process to maximize revenue.
Re-branding exercises are chaotic and inefficient. Involve multiple steps – Auditing content, refreshing assets, communicating to sales. A content catalog can help.
CRM is a sales reps primary app. Therefore it is natural to start storing sales collateral in the CRM tool. Though, that is a mistake.