6 Naming Tips for Sales Content
A naming convention is a way to consistently identify your content using standard rules. A standard naming convention makes it easier to find and quickly identify…
Democratize Content Creation Without Giving Up Control
Content is important in today's marketing and sales efforts. And marketing is already taking care of the top of the funnel content to drive inbound leads, leverage…
The 80/20 Rule of Enabling Sales With Content
The 80/20 rule (also known as the Pareto's Principle) states that, for many events, 80% of the effects come from 20% of the causes. To give an example, research…
Why Storing Sales Content Inside CRM Does Not Pay Off?
If you are like any marketer, you are always hounded by your sales colleagues for latest collateral and intelligence that they can use in the field. In today's…