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6 Naming Tips for Sales Content

6 Naming Tips for Sales Content

A naming convention is a way to consistently identify your content using standard rules. A standard naming convention makes it easier to find and quickly identify…

admin_enablix April 29, 2019
Democratize Content Creation Without Giving Up Control

Democratize Content Creation Without Giving Up Control

Content is important in today's marketing and sales efforts. And marketing is already taking care of the top of the funnel content to drive inbound leads, leverage…

admin_enablix April 16, 2019
The 80/20 Rule of Enabling Sales With Content

The 80/20 Rule of Enabling Sales With Content

The 80/20 rule (also known as the Pareto's Principle) states that, for many events, 80% of the effects come from 20% of the causes. To give an example, research…

admin_enablix June 6, 2018
Why Storing Sales Content Inside CRM Does Not Pay Off?

Why Storing Sales Content Inside CRM Does Not Pay Off?

If you are like any marketer, you are always hounded by your sales colleagues for latest collateral and intelligence that they can use in the field. In today's…

admin_enablix March 12, 2018