We are always in a rush to name content assets. Following these simple tips when naming will help discovery and readability.
Marketing is not the only one contributing content. But opening the content gates for everyone can lead to quality issues. There is a middle ground. 😀
Growing companies start with “we don’t have content to warrant sales enablement investment.” How are companies selling if they don’t have content?
CRM is a sales reps primary app. Therefore it is natural to start storing sales collateral in the CRM tool. Though, that is a mistake.