A 90 Day Content Enablement Story

We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities. However, when it comes to content enablement, it can be difficult to justify the spend. Therefore, on launching a content enablement program, marketers and sales enablers want to demonstrate quick wins to […]

5 Sales Content Adoption Metrics to Measure Enablement ROI

As a B2B marketer, you play a critical role in the success of your company’s sales enablement program. Measuring content adoption provides critical insights to understand how your content is performing, what is working well, and what needs to be improved. In the infographic below, you’ll find five sales content adoption metrics that help you […]