Does this sound familiar? You have a buyer that is interested in your offering but hasn’t committed. You have a buyer who is looking at different vendors to address a business problem. You want to make an impression that makes you stand out from the competition. Your buyer contact convinced but needs help to convince […]
We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities. However, when it comes to content enablement, it can be difficult to justify the spend. Therefore, on launching a content enablement program, marketers and sales enablers want to demonstrate quick wins to […]
Digital is the new normal. And this new normal is rapidly impacting the buying and selling process in today’s increasingly digital marketplace. Gone are the days where a handful of well established companies controlled the narrative during the buying cycle. Today’s buyer has free access to the latest market trends and intelligence available on his […]
Re-branding exercises are chaotic and inefficient. Involve multiple steps – Auditing content, refreshing assets, communicating to sales. A content catalog can help.