Take the guesswork out of sales enablement In today’s digital world, where initial purchasing research takes place online, prospects expect fast, personal and accurate responses. To ensure sales reps are able to quickly respond they need easy access to the right information, at the right time. While most companies have a plethora of content, if reps need to sift through more than one app or site before finding the right material − it’s too many! This type of content chaos results in numerous sales enablement barriers. For instance, the time reps waste searching for content… instead of selling. Then there’s the chance that new and decaying content is intermingled, increasing the likelihood of sending customers dated material. And of course, the reliance on marketing to help locate content that results in inefficiencies for both sales and marketing. To drive efficiencies and improve closure rates, sales enablement strategies are increasingly being prioritized by SMBs. Sales enablement is more than a 21st-century buzzword. It’s the glue that aligns marketing and sales to deliver efficiencies for both teams. It drives more successful buyer engagements throughout the sales funnel by enabling the type of effective selling that provides measurable results. While the primary goal of any sales enablement strategy is to equip reps with what they need to maximize every opportunity, there are different routes to accomplish this initiative, as well as additional benefits that can be realized from a well thought out and implemented sales enablement strategy. A successful sales enablement strategy consists of five steps that can transform the company and deliver a competitive advantage.
Five Steps to a Successful Sales Enablement Strategy
admin_enablix - March 26, 2019 - 1 comment