Fishtech marketing team wanted to leverage the vendor-supplied content and the vast number of internally-developed content assets to help their customer-facing team members be trusted advisors to their buyers and prospects. With learning from their previous content enablement projects, Fishtech selected Enablix to help centralize access to all the trusted content. Before Enablix, Fishtech’s marketing team was managing content in disparate content management systems. The content was spread across Sharepoint, OneDrive, HubSpot, Fishtech’s website, and Vimeo. Furthermore, with vendor content changing rapidly, it was becoming difficult for sales to figure out what was available to be shared externally. This resulted in constant content requests to marketing to get access to the latest collateral.