Why Marketing Should Own Sales “Content” Enablement
Sales Enablement is a broad discipline that covers several different use cases and processes. Sales content management, sales training, coaching, sales process…
6 Scenarios When Reps Need Content Outside A Sales Opportunity
Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win deals.…
A 90 Day Content Enablement Story
We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities.…
Five Reasons Your Business Needs a Sales Enablement Structure
Digital is the new normal. And this new normal is rapidly impacting the buying and selling process in today’s increasingly digital marketplace. Gone are the days…
Uncover Why Sales Enablement Industry is Expected to Grow to a $5 Billion Industry
Have you ever wondered what you could buy with five billion dollars? A pro sports team or two, your own island, perhaps a castle, or maybe even the White House.…
Five Steps to a Successful Sales Enablement Strategy
It’s the end of the day and your most successful sales rep needs the latest competitive information to counter claims made by one of your rivals. After spending…
How Growing Businesses Can Tackle Sales Enablement
The decision has been made; this is the year your company is going to crush the competition. Although your reps have made great strides in closing more deals, siloed…
5 Sales Content Adoption Metrics to Measure Enablement ROI
As a B2B marketer, you play a critical role in the success of your company's sales enablement program. Measuring content adoption provides critical insights to understand…
What is your product marketing's "release to sales" process?
New products and major revisions to existing products are always exciting. Without a doubt, they are an important milestone for your company. So it is natural that…