Free Template: Content Enablement With Sharepoint
Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership…
Free Template: Content Enablement With Google Drive
Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership…
Five Practices For Successful Sales Communication
It’s no secret that sales & marketing alignment can help an organization close more deals faster. Additionally, poor alignment can substantially increase the…
How to Build Brand Trust with Content Marketing
Fostering a trusting relationship with your prospects and building on the trust gained during the purchasing journey may be one of the most important aspects of…
What is your product marketing's "release to sales" process?
New products and major revisions to existing products are always exciting. Without a doubt, they are an important milestone for your company. So it is natural that…
A Cloud Storage App Is Not A Content Portal
With the advent of cloud storage applications, organizations increasingly use them as storage systems for all their digital assets. Google Drive, Dropbox, OneDrive,…
The 80/20 Rule of Enabling Sales With Content
The 80/20 rule (also known as the Pareto's Principle) states that, for many events, 80% of the effects come from 20% of the causes. To give an example, research…