Why Marketing Should Own Sales “Content” Enablement
Sales Enablement is a broad discipline that covers several different use cases and processes. Sales content management, sales training, coaching, sales process…
Using Online Questionnaires For Effective Buyer Enablement
Everyone talks about putting yourselves in the buyer’s shoes and speaking to their pain points. In today’s digitally connected world where your buyer can…
7 Content Assets For Reps To Enable Buyers
Does this sound familiar? You have a buyer that is interested in your offering but hasn’t committed. You have a buyer who is looking at different…
6 Scenarios When Reps Need Content Outside A Sales Opportunity
Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win deals.…
Free Template: Content Enablement With Sharepoint
Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership…
Free Template: Content Enablement With Google Drive
Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership…
Five Practices For Successful Sales Communication
It’s no secret that sales & marketing alignment can help an organization close more deals faster. Additionally, poor alignment can substantially increase the…
6 Naming Tips for Sales Content
A naming convention is a way to consistently identify your content using standard rules. A standard naming convention makes it easier to find and quickly identify…
Best Practices For Enabling Sales Teams With Confidential Content
As part of your sales enablement duties, you are responsible for enabling sales with a variety of content assets through the sales process. Organizations are churning…
Democratize Content Creation Without Giving Up Control
Content is important in today's marketing and sales efforts. And marketing is already taking care of the top of the funnel content to drive inbound leads, leverage…
Does sales know what is published on company's website?
Organizations, big and small, are putting a lot of marketing content on their website. With the continued success of inbound marketing and to build mindshare among…
5 Benefits from Consolidating Access to Trusted Content
Businesses of all sizes are investing more time, resources, and money into content than ever before. According to this 2017 study, most successful B2B marketers…
A Cloud Storage App Is Not A Content Portal
With the advent of cloud storage applications, organizations increasingly use them as storage systems for all their digital assets. Google Drive, Dropbox, OneDrive,…
A Content Catalog Can Help Re-Branding Process
In today's ever-changing digital marketplace, rebranding is an inevitable milestone for most companies. Digitization is on the rise, new and agile competitors are…
The 80/20 Rule of Enabling Sales With Content
The 80/20 rule (also known as the Pareto's Principle) states that, for many events, 80% of the effects come from 20% of the causes. To give an example, research…