In the past, Rock & Roll Hall of Fame used a CRM and marketing tools that didn’t connect or provide the level of customer info/behavior the team wanted to inform campaign performance and resulting decision making. As a result, they found themselves spending countless hours connecting information. The team at Rock & Roll Hall of Fame knew there was a better way, and turned to HubSpot to help.
As the team started to ramp-up their marketing, they realized there was a massive opportunity to be a different kind of museum.
“As the media, and consumer worlds change, our museum has to adapt and engage people where they are. Today, this means Facebook” Ellie said. Consumers passionate about rock & roll already follow many of their favorite musicians on Facebook, and when it comes time for induction people are passionate to see their favorite band on the list.
Before messenger, the Rock Hall marketing team created a lot of resources to share hours of operation, direction, ticket prices, a list of inductees, and more. But today, expectations have changed and fans planning a trip to Cleveland want guidance and expect immediate answers and trusted local recommendations. We have the opportunity to assist with a rockstar experience to Cleveland by being a pseudo-social concierge if the Rock Hall is a driver for a Cleveland trip.
The Rock & Roll Hall of Fame leverages HubSpot CRM, and the Marketing Hub to tie all of their activities together and make the customer the center of their universe. “We now have one central view of our customers and can see email engagement we’ve sent from the recent inductee list, then tie that to messenger chat and ultimately to a ticket purchase,” said Ellie.