In today’s ever-changing digital marketplace, rebranding is an inevitable milestone for most companies. Digitization is on the rise, new and agile competitors are entering the marketplace, and well-executed companies are broadening their market. These changes are resulting in a rebranding movement in the B2B industry. Unlike the consumer space, B2B rebranding efforts are not limited […]
We see that 20% of your digital assets can help enable your sales teams’ 80% of the conversations. You can start small and still have a significant impact on enablement.
Marketing is strapped for resources and there is no good time to revamp your content. Sales Kickoffs offer a great opportunity to up your content.
If you are like any marketer, you are always hounded by your sales colleagues for latest collateral and intelligence that they can use in the field. In today’s world of specialized sales roles of SDRs (Sales Development Reps), AEs (Account Executives), Inside Sales and event Customer Success reps, everyone is looking for information and content […]
Everyone agrees that Case Studies are effective and super-important. Yet, marketing teams could be creating more Case Studies. We always find that there are only a handful of Case Studies in a given organization, even though there are several customers and success stories that should make their way into compelling Case Studies. We do understand that building Case […]