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Why Marketing Should Own Sales “Content” Enablement

Why Marketing Should Own Sales “Content” Enablement

Sales Enablement is a broad discipline that covers several different use cases and processes. Sales content management, sales training, coaching, sales process…

admin_enablix August 13, 2020
Using Online Questionnaires For Effective Buyer Enablement

Using Online Questionnaires For Effective Buyer Enablement

Everyone talks about putting yourselves in the buyer’s shoes and speaking to their pain points. In today’s digitally connected world where your buyer can…

admin_enablix March 18, 2020
7 Content Assets For Reps To Enable Buyers

7 Content Assets For Reps To Enable Buyers

Does this sound familiar? You have a buyer that is interested in your offering but hasn’t committed. You have a buyer who is looking at different…

admin_enablix December 17, 2019
6 Scenarios When Reps Need Content Outside A Sales Opportunity

6 Scenarios When Reps Need Content Outside A Sales Opportunity

Content is a core part of today’s sales and marketing process. B2B companies are investing in content to educate their audience, their buyers, and win deals.…

admin_enablix October 21, 2019
Free Template: Content Enablement With Sharepoint

Free Template: Content Enablement With Sharepoint

Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership…

admin_enablix August 1, 2019
A 90 Day Content Enablement Story

A 90 Day Content Enablement Story

We all recognize the challenges in justfying a sales enablement budget. Company and sales leadership understands the benefits of training and coaching activities.…

admin_enablix July 30, 2019
Free Template: Content Enablement With Google Drive

Free Template: Content Enablement With Google Drive

Big or small, domestic or global, when companies talk about content, they look at marketing. When sales reps need content, they call marketing. When leadership…

admin_enablix July 23, 2019
MS Outlook Add-On to Help Reps Improve Buyer Conversations

MS Outlook Add-On to Help Reps Improve Buyer Conversations

When enabling sales with content, having a central content repository is a great start. As we discussed in this post, a centralized app drives marketing and sales…

admin_enablix July 15, 2019
Gmail Add-On to Help Reps Improve Buyer Conversations

Gmail Add-On to Help Reps Improve Buyer Conversations

When enabling sales with content, having a central content repository is a great start. As we discussed in this post, a centralized app drives marketing and sales…

admin_enablix June 18, 2019
Five Practices For Successful Sales Communication

Five Practices For Successful Sales Communication

It’s no secret that sales & marketing alignment can help an organization close more deals faster. Additionally, poor alignment can substantially increase the…

admin_enablix June 13, 2019
Five Reasons Your Business Needs a Sales Enablement Structure

Five Reasons Your Business Needs a Sales Enablement Structure

Digital is the new normal. And this new normal is rapidly impacting the buying and selling process in today’s increasingly digital marketplace. Gone are the days…

admin_enablix May 9, 2019
6 Naming Tips for Sales Content

6 Naming Tips for Sales Content

A naming convention is a way to consistently identify your content using standard rules. A standard naming convention makes it easier to find and quickly identify…

admin_enablix April 29, 2019
Best Practices For Enabling Sales Teams With Confidential Content

Best Practices For Enabling Sales Teams With Confidential Content

As part of your sales enablement duties, you are responsible for enabling sales with a variety of content assets through the sales process. Organizations are churning…

admin_enablix April 22, 2019
Democratize Content Creation Without Giving Up Control

Democratize Content Creation Without Giving Up Control

Content is important in today's marketing and sales efforts. And marketing is already taking care of the top of the funnel content to drive inbound leads, leverage…

admin_enablix April 16, 2019
Uncover Why Sales Enablement Industry is Expected to Grow to a $5 Billion Industry

Uncover Why Sales Enablement Industry is Expected to Grow to a $5 Billion Industry

Have you ever wondered what you could buy with five billion dollars? A pro sports team or two, your own island, perhaps a castle, or maybe even the White House.…

admin_enablix April 9, 2019