5 Sales Content Adoption Metrics to Improve Sales Enablement ROI [INFOGRAPHIC]

As a B2B marketer, you play a critical role in the success of your company’s sales enablement program. Measuring content adoption provides critical insights to understand how your content is performing, what is working well, or what needs to be improved. In the infographic below, you’ll find five sales content adoption metrics help you improve the ROI of your sales enablement program.

 

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