6 Naming Tips for Sales Content
A naming convention is a way to consistently identify your content using standard rules. A standard naming convention makes it easier to find and quickly identify…
Best Practices For Enabling Sales Teams With Confidential Content
As part of your sales enablement duties, you are responsible for enabling sales with a variety of content assets through the sales process. Organizations are churning…
Democratize Content Creation Without Giving Up Control
Content is important in today's marketing and sales efforts. And marketing is already taking care of the top of the funnel content to drive inbound leads, leverage…
Uncover Why Sales Enablement Industry is Expected to Grow to a $5 Billion Industry
Have you ever wondered what you could buy with five billion dollars? A pro sports team or two, your own island, perhaps a castle, or maybe even the White House.…
How to Build Brand Trust with Content Marketing
Fostering a trusting relationship with your prospects and building on the trust gained during the purchasing journey may be one of the most important aspects of…